Role Description
The Senior Director, Digital Strategy & Experience is a senior digital leader responsible for shaping and modernizing the organization’s website strategy, user experience, and cross-platform digital presence. This role reports into the Senior Vice President, Marketing and Communications.
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Develop a forward-looking digital strategy and multi-year roadmap that elevates the organization’s online presence.
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Identify opportunities to enhance platform capabilities, streamline digital experiences, and evolve toward greater integration over time.
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Ensure digital strategy aligns with organizational goals, audience needs, and brand priorities.
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Serve as the primary owner of user experience across the organization’s digital properties.
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Design intuitive, mobile-first experiences grounded in usability, accessibility, and behavior insights.
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Define user journeys for key audiences and ensure seamless navigation and consistent experience across digital touchpoints.
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Lead the evolution of the organization’s primary website, optimizing navigation, content structure, readability, and design.
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Oversee modern web design, content architecture, and responsive experience standards.
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Drive improvements in performance, findability, and engagement.
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Provide front-end experience leadership across multiple digital tools and platforms.
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Ensure consistent look, feel, and user experience across all digital platforms.
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Maintain a unified design system, UX standards, and digital governance model.
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Develop and implement SEO strategy, including metadata, content structure, on-page optimization, and user-intent-driven search improvements.
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Partner with content and brand teams to ensure digital content is clear, discoverable, and aligned to organizational goals.
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Incorporate modern search considerations including evolving AI-influenced search behaviors and semantic content practices.
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Lead front-end accessibility efforts.
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Collaborate with Legal and IT to maintain compliance with digital privacy standards and user data policies.
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Promote inclusive and accessible digital experiences for all audiences.
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Leverage analytics, usability testing, behavioral data, and A/B testing to drive continuous improvement.
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Establish KPIs for user experience and digital performance.
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Translate insights into actionable enhancements across platforms.
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Partner closely with IT, marketing, and cross-functional teams.
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Manage internal staff and external agencies supporting digital experience, UX, accessibility, and optimization.
Qualifications
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10+ years in digital experience, digital strategy, UX/UI, information architecture, or similar roles.
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Bachelor’s degree is required, in marketing, communications, business, or related field.
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Proven track record modernizing digital experiences and improving user journeys.
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Expertise in UX best practices, mobile-first design, content structure, SEO, and accessibility.
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Strong understanding of digital privacy standards and modern web technologies.
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Experience leading multi-stakeholder digital initiatives and working closely with technical teams (without owning backend).
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Familiarity with emerging digital trends, AI-driven search, personalization, and forward-looking content strategies.
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Travel – less than 25%, as based on business need.
Benefits
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Approximate salary of $128,000 to $164,000, exact compensation ranges are based on various factors including the labor market, job level, internal equity, and budget.
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Health, dental, vision, and a retirement plan with a 6% employer match.
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Unlimited PTO plan.
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Flexible work arrangement in a fully remote working environment.
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Bi-weekly work from home stipend.
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Parental leave.
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Tuition Reimbursement.
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A culture of learning and development.
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And so much more!
Company Description
Susan G. Komen brings a 100% virtual working environment, and you can work anywhere within the U.S. We are a force united by a promise to end breast cancer forever. For over 40 years, we've led the way by funding groundbreaking research, community health initiatives, and advocacy programs in local communities across the U.S. Komen strives to have a culture of passionate, growth-minded professionals who thrive in a team environment and work collaboratively to inspire greatness in others!