Role Description
Veeam is seeking a Senior Director, Digital Advertising to lead our global digital marketing function and drive the strategy for how paid digital media drives demand generation and pipeline growth through a buyerβs journey from awareness, consideration, and conversion.
You will lead a global team of digital experts and agency partners to develop audience-first media strategies that engage buying groups, from technical practitioners to executive decision makers. As the organization's paid digital leader, you will champion leading-edge best practices, emerging channels, and innovative media tactics to continuously improve performance and user experiences. Working cross-functionally with Campaign Management, Brand, Product Marketing, Field Marketing, Analytics, MarTech and external partners, you will drive cohesive, data-driven digital programs that scale globally and deliver measurable business impact across Veeam segments and solutions.
What You'll Do
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Lead digital media strategy by integrating best-in-class practices, innovation, and data-driven optimization to increase pipeline contribution across digital tactics.
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Cultivate a growth culture that empowers a high-performing global team through continuous development and accountability.
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Own global digital media investment strategy optimizing across channels to maximize pipeline and revenue impact.
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Collaborate across global marketing functions and agency partners to scale integrated digital programs that accelerate demand generation and pipeline growth.
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Partner with Analytics to implement global measurement and reporting frameworks that accelerate optimization and demonstrate business impact.
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Partner with MarTech teams to optimize advertising platforms, audience infrastructure, measurement capabilities, and data integration strategies.
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Lead the partnership with key agency partners, ensuring agile execution and continuous strategic collaboration.
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Build strategic partnerships with key media and technology providers including Google, LinkedIn, Meta, Microsoft, and emerging partners.
Qualifications
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12+ years of progressive digital media experience, including 5+ years in leadership roles.
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Direct experience managing agency-of-record relationships, with demonstrated ownership of strategic planning and day-to-day execution.
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Proven success leading global or multi-region digital marketing teams β with a focus on leading teams in global hub locations (ie: Bucharest).
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Experience in B2B technology or SaaS, with a track record of engaging complex, multi-persona buying groups from technical practitioners to executive decision makers.
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Demonstrated ownership of digital media investment at scale ($10M+ annual paid media budget), with accountability for cross-channel optimization.
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Deep platform expertise across Google, LinkedIn, Meta, Microsoft, ChatGPT, AI paid ads including direct experience managing strategic partnerships.
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A people-first leadership philosophy, with a demonstrated track record of developing talent and building high-performing, accountable teams.
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Working fluency in modern measurement frameworks (MMM, multi-touch attribution) and pipeline/revenue reporting.
Benefits
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Unlimited paid time off, 12 paid holidays including 4 global VeeaMe Days for self-care and 24 paid volunteer hours annually through Veeam Cares.
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Paid parental leave: 8 weeks for all parents, 16 weeks for birthing parents.
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Medical, dental, and vision coverage starting on your first day.
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Mental health support, therapy sessions, and digital wellness tools via our Employee Assistance Program.
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401(k) retirement plan with company matching contributions.
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Fertility, adoption, and surrogacy support through Maven, plus paid volunteer time.
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AirVet: 24/7 virtual veterinary care at no cost.
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Legal services, identity protection, and supplemental health insurance options.
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Tax-advantaged spending accounts for healthcare, dependent care, and commuting.
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Opportunities to learn and grow through on-demand libraries (LinkedIn Learning, OβReilly), mentoring, workshops, and learning events like our annual Global Day of Learning.