[Hiring] Senior Director, Content & Creative @Susan G. Komen

Role Description

The Senior Director, Content & Creative leads the development, direction, and execution of the organization’s integrated content strategy, storytelling, and creative expression. This role unifies content and creative—previously separate functions—into a cohesive, strategic team that elevates how the organization tells stories and engages audiences across channels.

Reporting into the Senior Vice President, Marketing and Communications, the Senior Director oversees multi-format content and ensures content reflects how different audiences consume and interact with information. This leader drives a cohesive narrative and visual expression, strengthens organizational storytelling, and uses insights and performance data to enhance effectiveness.

Qualifications

• Bachelor’s degree and 10+ years in content strategy, creative direction, storytelling, editorial leadership, or related fields.
• Experience managing integrated content and creative teams.
• Portfolio demonstrating excellence in multi-format storytelling (written, visual, video, social, and audio/podcasting, emerging formats).
• Strong understanding of audience behaviors, content performance metrics, and digital engagement trends.
• Expertise in narrative development, brand voice, visual design systems, and digital-first creative.
• Excellent conceptual thinking, writing, communication, and creative leadership skills.
• Experience managing agencies, production partners, or creative vendors.

Requirements

• Develop and execute a unified content strategy aligned with brand, mission, community development, corporate development, fundraising, and audience goals.
• Oversee creation of core content and messaging for campaigns, mission initiatives, fundraising programs, partnerships, digital platforms, and multi-format storytelling.
• Build editorial strategy and content calendars.
• Maintain governance for voice, tone, clarity, accessibility, and content quality.
• Ensure content strategy reflects how different audiences discover, consume, and engage with content across channels and platforms.
• Integrate search and discoverability into content and creative strategy to improve visibility, engagement, and reach.
• Shape forward-thinking creative approaches that bring the brand to life across digital, social, print, and emerging channels.
• Guide the ongoing refinement of the organization’s visual identity, ensuring it remains contemporary, cohesive, and aligned with brand strategy.
• Lead the development of compelling creative concepts and high-quality assets that support priority initiatives.
• Provide clear conceptual vision and creative leadership to designers, writers, and producers to ensure work resonates deeply with key audiences.
• Monitor shifts in design, content consumption, storytelling, and digital culture to keep creative output fresh, relevant, and audience-centered.
• Maintain and evolve the design system to support consistency, accessibility, and strong visual expression across all touchpoints.
• Develop and elevate stories that are relevant, human-centered, and tailored to the needs, motivations, and experiences of different audiences.
• Identify compelling stories across the organization, patients, survivors, researchers, advocates, donors, and partners, and shape them into content that drives emotional connection and action.
• Ensure stories breakthrough in a crowded landscape by using strong narrative ideas, creative techniques, and multi-format expression.
• Collaborate with marketing and cross-functional partners to source, refine, and package stories that advance organizational goals.
• Translate organizational priorities and brand strategy into stories that are memorable, inspiring, and consistent across all channels.
• Guide writers, designers, and producers in crafting storytelling that is authentic, inclusive, and aligned with the organization’s values and brand voice.
• Stay current on how audiences discover, consume, and engage with content across platforms.
• Use audience research and performance data to inform content themes, creative direction, and channel strategy.
• Ensure content and creative are tailored to the needs, motivations, and behaviors of key audience segments.
• Apply insights to strengthen relevance, increase engagement, and improve overall content effectiveness.
• Track and report on key content and creative performance metrics across channels.
• Use insights, testing, and platform data to refine storytelling and creative approaches.
• Apply learnings to improve relevance, engagement, and impact.
• Ensure content and creative outputs support organizational outcomes.
• Partner with marketing, communication, and cross-functional teams to align content and creative with organizational and brand priorities.
• Provide high-quality assets for key initiatives, campaigns, and programs.
• Partner with digital/website team on user experience and design optimizations.
• Lead and mentor a multi-disciplinary team of writers, content specialists, designers, and creative producers.
• Build efficient workflows for intake, brief development, planning, ideation, production, approvals, and delivery.
• Manage agency partners, production vendors, and external creative resources.

Benefits

• Approximate salary of $111,000 - $142,000/annual, exact compensation ranges are based on various factors including the labor market, job level, internal equity, and budget.
• Health, dental, vision, and a retirement plan with a 6% employer match.
• Unlimited PTO plan.
• Flexible work arrangement in a fully remote working environment.
• Bi-weekly work from home stipend.
• Parental leave.
• Tuition Reimbursement.
• A culture of learning and development.
• And so much more!