[Hiring] Senior Director Analyst, B2B Marketer in Advertising / AdTech @Gartner

Role Description

Gartner Analysts are industry thought leaders who create must-have insights, market predictions, and best practices for a broad range of world-leading organizations. A Senior Director serves as a leader within Gartner’s Business and Technology Insights (BTI) group, establishing oneself as a credible voice within their designated market at local, regional, and global levels. Utilizing exceptional research and analytical skills, a Senior Director plays a significant role in producing pragmatic and provocative insights which Gartner clients consume and apply to propel their business toward key objectives.

They are a trusted source of advice for clients, reinforcing Gartner’s value every day by engaging them via in-person meetings, virtual meetings, sales support visits, and Gartner conferences to discuss complex client challenges and offer appropriate recommendations.

This Analyst sits within Gartner’s Marketing & Communications Tech Marketing practice and will guide B2B CMOs and their teams in transforming their functions for business impact. As disruptive forces inside and outside the enterprise are resetting the expectations and objectives of Marketing Leaders, this role will focus on the development of B2B advertising strategy including:

• Media planning
• Channel selection and activations
• The AdTech ecosystem including walled gardens like Google, Amazon, Meta and non-walled gardens like MediaOcean, The Trade Desk
• Data onboarding and connectivity service providers like LiveRamp and Acxiom

In addition, this candidate will be expected to cover various aspects of marketing technology through evaluative research such as Magic Quadrants/Critical Capabilities as well as Market Guides and Hype Cycles. The technology coverage will include but is likely not limited to AdTech.

Successful candidates will leverage a deep understanding of CMO and marketing leaders (and their teams) to advise those roles in enterprise or upper midsize companies around:

• Media Strategy
  • Help marketing leaders define and select the right mix of media channels that align with audience preferences and are linked with marketing goals: awareness, engagement, lead generation, decision-making.
  • Develop strategies for marketing leaders to customize their channel research and analysis in order to validate target audience matching.
  • Enable marketing leaders to answer questions like:
    • Where does the audience spend time?
    • What type of content do they engage with?
    • Which channels do they trust?
  • Guide CMOs and their teams in measuring and analyzing the performance of media activities to optimize and refine the strategy over time and to deliver measurable business impact.
• Ad Technology
  • Provide deep understanding of buyer needs, market trends, and vendor strengths in one or more technology areas such as DSPs, SSPs, MMHs and in ad channels like display, video, paid search, paid social, streaming TV, and digital audio.
  • Understand the opportunities and risks associated with data privacy, security, and the responsible use of AI for integrating creative, media, and measurement tools.
  • Assist marketing leaders with transformations in their advertising strategies, demonstrating how to leverage embedded and native AI solutions across the ad ecosystem.

Note, this role is not a good fit for in-house or agency advertising creative executives.

Qualifications

• Bachelor's degree or equivalent experience; Graduate degree preferred
• 12+ years of relevant field or industry experience
• Experience as a CMO/marketing leader for B2B companies, either corporate or for large business unit or equivalent, or equivalent experience at an advertising agency
• An informed understanding of the challenges facing marketing leaders within the enterprise and drivers of business impact
• Extensive experience leading development and execution of media strategies, including channel selection and audience validation
• Demonstrate executive presence; can immediately establish credibility with executives and additional stakeholders
• Strong organizational skills; ability to work under tight deadlines and produce high quality deliverables
• Demonstrate excellence in research and writing ability
• Strong written and verbal proficiency, analytical and presentation skills; ability to engage clients and respond effectively to questions
• Proficient in analyzing and synthesizing data; can effectively apply patterns and frameworks while drawing and defending conclusions to client challenges
• Strong communication skills - able to explain complex concepts concisely and simply
• Subject matter expertise; comfortable presenting at large and small-scale speaking engagements
• Strong business and financial acumen
• Deep knowledge of the global and competitive landscape within subject area as well as the interplay in that market
• Ability to work independently, while also being intrinsically motivated to collaborate across teams and support the workflow of others, in a multicultural global team
• Learning agile and adept with navigating highly matrixed environments
• Ability to represent Gartner's research methodology and strategies effectively at all levels
• Willingness and ability to travel up to 25% (where applicable)

What you will do

• Create innovative, thought provoking, and highly leveraged “must-have insights” content
• Develop new insights and ideas through thought leadership and offer compelling, actionable approaches to client's needs and requests that accelerate the client's ability to act
• Develop in-depth analysis to identify the root cause of a client’s barriers or overall needs and reframe thinking to drive strategy forward
• Demonstrate thought leadership in establishing Insights positions across a team of analysts
• Bring provocative, independent insights to Gartner leaders that can evolve the course of a research agenda
• Research, analyze and predict market trends and shifts to provide clients and vendors with actionable insights
• Provide clients and prospects with actionable advice aligned to their designated content area via virtual or face-to-face interactions
• Create and deliver high value presentation materials on and off stage for Gartner events, industry and professional association conferences, and client briefings
• Support BTI and Sales: Provide sales support serving as voice of the market to help Insights teams create content and to drive engagement with clients to make progress against their critical priorities to grow their business
• Provide high quality and timely content peer review
• Build credibility as an industry expert to represent Gartner insights, methodology and strategy
• Actively participate in innovation, ideation, and research discussions and collaborate effectively with peers in the Insights community
• Identify research process improvements or develop new processes that help the team and BTI provide excellent service delivery
• Be a mentor and a coach by supporting more junior team members
• Be client-centric while actively seeking to help clients engage regularly and often with Gartner insights and interactions