[Hiring] Senior Digital Activation Specialist @Hyland

Role Description

At Hyland, digital excellence is powered by the people behind the platforms. As a Senior Digital Activation Specialist, you'll serve as a trusted technical expert and thought leader, driving the execution of complex multi-channel marketing campaigns across enterprise platforms. You'll establish governance standards, champion process improvements, and mentor the next generation of digital marketers — all while making a measurable impact on how Hyland connects with its audience.

• Lead execution of complex multi-channel digital marketing initiatives across enterprise platforms, ensuring accuracy, scalability, and adherence to activation standards and compliance protocols.
• Serve as the escalation point for complex technical issues, platform troubleshooting, and integration-related concerns, translating platform capabilities into actionable solutions.
• Validate campaign tracking, attribution models, and measurement accuracy while partnering with Analytics and Marketing Operations to ensure data governance and reporting integrity.
• Identify, document, and implement process improvements and automation opportunities that drive consistency, quality, and scalability across digital activation workflows.
• Create and continuously improve platform documentation, operational playbooks, training materials, and standard operating procedures.
• Mentor, coach, and train team members while serving as an innovative thought leader, contributing to departmental growth through knowledge sharing and best-practice guidance.

Qualifications

• 7+ years of experience in digital marketing activation, marketing operations, marketing technology, or a related field.
• Advanced expertise across enterprise marketing platforms including Marketo, ON24, Google Ads, LinkedIn Campaign Manager, and Meta Ads Manager.
• Demonstrated ability to troubleshoot complex technical issues and understand integrations, APIs, and platform dependencies.
• Strong analytical and data literacy skills with experience validating campaign tracking, attribution models, and reporting.
• Proven leadership through influence, mentoring, and cross-functional collaboration across diverse teams.

Requirements

• Bachelor's degree or equivalent combination of education and experience (preferred).
• Ability to identify operational improvements and drive scalable, repeatable solutions.
• Excellent communication skills with the ability to translate complex technical concepts for non-technical audiences.
• Demonstrated ability to independently manage multiple complex initiatives and competing priorities in a fast-paced environment.
• Commitment to continuous learning and staying current on emerging marketing technologies and platform enhancements.

Benefits

• Career development resources.
• Wellbeing programs.
• Innovation practices.
• Support for employee initiatives and community engagement.

Company Description

Hyland is the pioneer of the Content Innovation Cloud™, delivering ubiquitous enterprise intelligence to organizations with solutions that unlock actionable insights and drive automation. Trusted by thousands of organizations worldwide, including many of the Fortune 100, Hyland's solutions create the foundation for a connected, agentic enterprise, where teams harness the power of AI to redefine how they operate and engage with those they serve.