[Hiring] Senior Demand Generation Manager @Switchboard

Role Description

We're looking for an experienced B2B software marketer who knows how to turn customer insight into demand, and moves quickly from an idea to an experiment to measurable results. This role spans two products at different stages of growth:

• Thrive: An established inventory management and analytics platform with a healthy customer base of small businesses.
• Verai: Helps businesses organize product information and turn their catalogs into branded sites.

Your primary focus will be Verai: understanding its customers, identifying its strongest growth opportunities, and building demand from the ground up. You'll also support Thrive and explore opportunities to grow Verai through Thrive's existing customer base and relationships.

Your number one responsibility is to generate qualified leads and signups that can become customers. You'll work closely with sales and marketing to:

• Identify the right audiences.
• Sharpen messaging.
• Execute campaigns and experiments to bring them into our funnel.

Your responsibilities will include:

• Build and execute a demand generation strategy across Verai and Thrive, with a primary focus on Verai.
• Identify and test acquisition channels, including:
  • Paid search and social
  • SEO and content
  • Email
  • Outbound
  • Partnerships
  • Communities
  • Referrals
  • Events
• Grow demand through our integration partner ecosystem, including app marketplaces like Shopify, Clover, and Square.
• Run focused experiments with clear hypotheses, success criteria, budgets, and timelines.
• Move quickly: launch, measure, improve, expand what works, and stop experiments that don't justify further investment.
• Develop and test audiences, offers, messaging, landing pages, and conversion paths that drive qualified signups.
• Partner with sales to evaluate lead quality, incorporate prospect feedback, and connect campaigns to pipeline and paying customers.
• Work with marketing and product teams to turn customer needs and product capabilities into compelling campaigns.
• Establish clear reporting on channel performance, acquisition costs, signup conversion, and contribution to pipeline.
• Identify opportunities to introduce Verai to relevant Thrive customers and audiences.

Qualifications

• 10+ years of experience in B2B software across demand generation, growth marketing, acquisition, or closely related disciplines.
• Hands-on experience executing across multiple acquisition channels, with a clear understanding of when and why to use each.
• A track record of generating qualified leads, signups, and pipeline for software products.
• Experience building demand for a new product or entering a new market, alongside optimizing established acquisition programs.
• Experience marketing to small businesses or running self-serve, freemium, or product-led growth motions.
• Partner or ecosystem marketing experience, such as app marketplaces, integration partners, or channel co-marketing.
• Strong experimentation skills, including prioritizing tests, interpreting results, and deciding what to scale or stop.
• The ability to translate customer research into positioning, messaging, and campaigns.
• Strong analytical skills and experience with CRM, marketing automation, attribution, and reporting tools.
• Experience working closely with sales, marketing, and product teams.
• A willingness to execute directly, alongside coordinating with teammates or outside resources.
• Curiosity and a practical, hands-on approach to using new AI tools in your day-to-day work.
• U.S. residency and the ability to travel periodically to our Denver, Colorado office.

Requirements

• A plus, not a requirement: growing an API or developer-facing product, or payments monetization.

Benefits

• Base salary ranges between $110-140k based on experience level.
• Company-subsidized medical, dental, and vision coverage.
• 401(k) savings plan with company match: 50 cents for every dollar you contribute, up to $1,000 per year.
• 15 days of paid time off in your first year, growing to 20 days after your first anniversary.
• 9 paid holidays, including your birthday.
• Stock options with a four-year vesting schedule and a one-year cliff.
• Tuition reimbursement: 50% up to $1,000 per year, subject to approval.
• Flexible spending accounts for healthcare and daycare expenses.
• Company-provided computer and accessories.
• Fully remote work.