Senior Customer Lifecycle Marketing Manager @AlphaSense - for Referrals

[Hiring] Senior Customer Lifecycle Marketing Manager @AlphaSense - for Referrals

Feb 04, 2025 - AlphaSense - for Referrals is hiring a remote Senior Customer Lifecycle Marketing Manager. 💸 Salary: $99,000 - $189,000. 📍Location: USA.

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Role Description

We're seeking a Senior Customer Lifecycle Manager with experience in lifecycle journey mapping and marketing strategies, strong writing skills, stakeholder management, and an analytical mindset. You will play a pivotal role in executing strategies that enhance customer activation, adoption, and retention through lifecycle marketing.

Conduct customer journey mapping sessions, covering all touchpoints, deliverables, ownership, and success metrics across the post-sale lifecycle.
Design and execute lifecycle campaigns and programs to engage customers across various stages.
Cultivate a deep understanding of customer needs, inspiring them to extract maximum value from AlphaSense products.
Copywrite customer-centric post-sale communications inclusive of triggered emails, release updates, web personalization, and other multi-channel tactics.
Monitor and build reporting of key lifecycle metrics to facilitate ongoing campaigns, programs, and optimization.
Utilize data and analytics to effectively segment and target customers.
Regularly evaluate and report on the effectiveness of lifecycle marketing initiatives using key performance indicators.
Ensure all lifecycle marketing activities adhere to AlphaSense’s brand voice, legal requirements, and industry best practices.

Qualifications

Minimum of 6 years of experience in customer marketing with a demonstrated track record of successfully planning and executing lifecycle marketing programs in the B2B SaaS industry.
Expertise in leading complex customer journey mapping initiatives in partnership with customer success, sales, marketing and product teams.
Expertise in lifecycle marketing strategies, including email drip and data-driven trigger campaigns, audience segmentation, personalization, A/B testing, and optimizing email deliverability.
Technical proficiency with marketing automation platforms (e.g., Marketo, Outreach), chat and in-product systems (e.g., Pendo and Qualified), CRM systems (e.g., Salesforce), and Customer Success systems (e.g., Catalyst).
Strong data analytics skills, enabling you to extract insights from customer data and assess program ROI.
Ability to collaborate closely with product management teams to understand product roadmaps, features, and updates.
Excellent project management skills.
Excellent verbal and written communication skills, with strong stakeholder management.
Passion for results, measurement, and optimization to continuously drive ROI.
Collaborative team player, willing to go the extra mile to help other team members excel.

Benefits

Base Compensation Range: $99,000 - $189,000.
Performance-based bonus, equity, and a generous benefits program.

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📍	Be aware of the location restriction for this remote position: USA
‼	Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more.

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Senior Customer Lifecycle Marketing Manager @AlphaSense - for Referrals

Marketing

Salary 💸 $99,000 - $189,000	Remote Location USA
Job Type full-time	Posted Feb 04, 2025

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📍	Be aware of the location restriction for this remote position: USA
‼	Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more.

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[Hiring] Senior Customer Lifecycle Marketing Manager @AlphaSense - for Referrals

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