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Senior Customer & Content Marketing Manager @Iodine software

[Hiring] Senior Customer & Content Marketing Manager @Iodine software

Mar 05, 2025 - Iodine software is hiring a remote Senior Customer & Content Marketing Manager. đź’¸ Salary: unspecified. đź“ŤLocation: USA.

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Role Description

This role involves driving customer lifecycle marketing and engagement within the healthcare sector.

  • Develop and execute customer lifecycle programs to drive awareness, retention, and expansion among enterprise healthcare customers.
  • Lead cross-sell and upsell campaigns, ensuring alignment with Iodine’s Ideal Customer Profile (ICP) for targeted growth goals.
  • Optimize customer journeys, segmentation strategies, and engagement campaigns to maximize customer value.
  • Leverage data-driven insights to personalize outreach and improve outcomes across key customer segments.
  • Lead the collection, curation, and promotion of customer experience stories, integrating them into marketing and sales initiatives.
  • Build and maintain a sustainable resource library in collaboration with CX, ensuring consistent customer storytelling.
  • Collaborate cross-functionally to identify, activate, and cultivate a bench of customer champions for testimonials and case studies.
  • Serve as the marketing lead for the annual user group meeting, creating repurposable content that extends beyond the event.
  • Develop a strategic communication plan to keep key customer personas informed about Iodine’s innovations and impact.
  • Elevate customer storytelling efforts by developing case studies, testimonials, and thought leadership content.
  • Partner with internal teams to create high-value content for webinars, industry events, and executive panels.
  • Drive engagement and adoption within Iodine’s customer community, fostering meaningful interactions and knowledge-sharing.
  • Lead the transition from HubSpot to Community for customer communications, ensuring a seamless experience.
  • Partner with CX & Product teams to track key customer experience metrics and integrate them into engagement initiatives.
  • Create internal activation and awareness programs to bring customer stories, insights, and impact to life for Iodine employees.
  • Collaborate with CX teams to ensure content aligns with key customer needs and growth objectives.

Qualifications

  • 5+ years of experience in customer marketing, lifecycle marketing, or demand generation, preferably in B2B AI HealthTech or SaaS.
  • Proven ability to develop and execute customer lifecycle programs, including activation, retention, and expansion strategies.
  • Strong storytelling and content development skills, with experience creating customer experience stories, case studies, and thought leadership content.
  • Experience managing executive communication programs and developing high-value content for C-suite audiences, industry events, and panels.
  • Hands-on experience executing ABM campaigns, executive engagement, and customer advocacy programs in a fast-growing B2B environment.
  • Expertise in marketing automation, CRM, and campaign optimization tools (HubSpot, Salesforce).
  • Strong project management skills, with a proven ability to prioritize and meet deadlines in a fast-paced environment.
  • A collaborative mindset, capable of working cross-functionally with Product Marketing, Sales, and Customer Experience teams.
  • Proactive self-starter attitude, with a passion for customer-centric marketing and measurable business impact.

Preferred Qualifications

  • 5-10 years of experience in customer marketing, content marketing, or demand generation, with at least 5 years in healthcare or healthtech.
  • Deep understanding of the healthcare landscape, including challenges faced by clinicians, administrators, and health systems.
  • Experience driving community engagement and retention initiatives, with expertise in customer forums, referral programs, and social media strategy.
  • Ability to analyze customer data and engagement metrics to refine marketing strategies and personalize customer interactions.
  • Established portfolio of customer-focused content, including customer success stories, executive messaging, and digital campaigns.
  • Experience supporting annual user group meetings and customer events, creating content and engagement strategies to maximize participation and impact.

Benefits

  • Comprehensive Healthcare: Fully covered medical, vision, and dental benefits for employees, plus generous dependent coverage.
  • Telehealth Services: Convenient access to telehealth services tailored for remote work.
  • Savings Accounts: Tax-advantaged savings accounts for healthcare and dependent care expenses.
  • Ancillary Benefits: Life, AD&D, and disability insurance paid by Iodine for peace of mind.
  • Retirement Plan: Competitive 401(k) retirement plan with a considerable company match.
  • Extra Life Insurance: Optional additional life insurance coverage for you and your dependents.
  • Accident Insurance: Financial protection against unexpected accidents and critical health issues.
  • Critical Illness Insurance: Provides financial support for medical costs and living expenses during serious illness.
  • Hospital Indemnity Insurance: Additional support for hospital-related expenses through indemnity insurance.
  • Pet Insurance: Affordable options for discounted pet insurance.
  • Legal and Identity Protection: Legal and ID theft protection to safeguard personal information.
  • Employee Assistance: Confidential employee assistance program for personal and professional challenges.
  • Education Allowance: Annual funding for educational pursuits and continuing education to support professional development and skill enhancement.
  • Reimbursements: Annual reimbursement for eligible wellness expenses, monthly reimbursement for cell phone and WiFi costs, and a one-time equipment allowance for creating a comfortable home office.

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Back to Remote jobs  >   Marketing
Senior Customer & Content Marketing Manager @Iodine software
Marketing
Salary đź’¸ unspecified
Remote Location
USA
Job Type full-time
Posted Mar 05, 2025
Apply for this position Unlock 54,651 Remote Jobs
️
đź“Ť Be aware of the location restriction for this remote position: USA
‼ Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more.
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