[Hiring] Senior Content Marketing Strategist @Redirect Health

Role Description

Senior Content Marketing Strategist exists to shape the stories, resources, and thought leadership that help people understand healthcare differently—and trust Redirect Health as a guide in a complex system.

In this role, you will:

• Serve individuals, families, small businesses, brokers, and internal teams through clear, credible, and compelling content.
• Be responsible for building and leading a multi-channel content strategy that supports brand trust, organic growth, and the full customer journey.
• Directly impact how people discover, understand, and engage with affordable, accessible healthcare.

This is a remote role for someone who:

• Enjoys strategic storytelling, editorial leadership, and hands-on execution.
• Takes ownership and follows through.
• Wants their work to have real-world impact.

What You’ll Do:

• Leverage AI tools to support content creation and iteration while applying strong editorial judgment and proven copywriting frameworks.
• Own the comprehensive content strategy across website, blog, email, newsletters, social media, and long-form resources.
• Support Marketing, sales, and customer success teams with content that educates, builds trust, and supports every stage of the funnel.
• Collaborate with the Director of Growth Marketing, Direct Response Copywriter/Strategist, SEO partners, design, product, sales, and customer success teams.
• Improve brand consistency, organic traffic, inbound leads, and audience engagement through high-quality, SEO-informed content.
• Advocate for clear, human storytelling that makes healthcare easier to understand and positions Redirect Health as a trusted voice.

A strong performer in this role is known for:

• Creating a consistent, high-quality publishing rhythm across channels.
• Translating complex healthcare topics into clear, engaging narratives.
• Delivering measurable growth in organic traffic, engagement, and inbound demand.

How Success Is Measured:

• Growth in organic traffic, keyword rankings, and inbound leads driven by content.
• Consistency and quality of brand voice across all owned channels.
• Engagement metrics such as time on page, content consumption, and audience growth.
• Strong collaboration and alignment across marketing, SEO, and paid teams.

Qualifications

• 5+ years of experience in content strategy, editing, or editorial leadership, ideally in B2C or B2B2C environments.
• Experience using AI tools to enhance content and copy development, grounded in a strong understanding of marketing frameworks such as email sequences, funnels, and conversion-focused messaging.
• Proven ability to create and manage multi-channel editorial plans.
• Exceptional writing and editing skills with strong attention to detail, structure, and narrative cohesion.
• Experience collaborating with SEO teams or agencies; a solid understanding of SEO best practices.
• Strong ability to translate complex healthcare or technical topics into clear, engaging content.
• Comfortable managing multiple projects, deadlines, and stakeholder inputs.
• Experience working with CMS platforms, content tools, SEO software, and cross-functional teams, including HubSpot and Birdeye, Sprouts Social.
• Healthcare, insurance, or health tech background is a plus.

Benefits

• Starting Salary: $85,000
• FREE healthcare for you and your entire family
• Dental & Vision insurance
• Paid time off & sick time
• 401(k) access
• A mission-driven team that believes in doing the right thing

Ready to Make a Difference?

If you’re looking for more than just a job—and want to help reshape how healthcare works for families—we’d love to hear from you.