[Hiring] Senior Content Manager & Social Media Expert @India Market Entry

Role Description

We are looking for a strategic, creative, and hands-on content and social media professional who can independently manage content strategy, social media, campaigns, and brand communication across multiple brands. The ideal candidate should have strong writing and storytelling skills, a deep understanding of social media platforms, and the ability to convert business objectives and product information into engaging content that drives brand awareness, engagement, and leads. This is a senior individual-contributor role that requires both strategic thinking and strong execution capabilities.

Key Responsibilities

• Content Strategy & Creation
  • Develop and manage content strategies for IME and multiple international education brands.
  • Plan and manage monthly content calendars across social media, blogs, websites, email, campaigns, webinars, and marketing assets.
  • Create high-quality long-form and short-form content, including blogs, articles, social posts, website copy, brochures, one-pagers, case studies, and sales content.
  • Develop thought-leadership content for founders, leadership teams, webinars, and industry communication.
  • Translate complex education products and concepts into simple, engaging, audience-focused content.
  • Maintain consistency in brand voice, messaging, tone, and positioning.
• Social Media Management
  • Develop and execute social media strategies across LinkedIn, Instagram, Facebook, YouTube, and X.
  • Plan and execute organic social media campaigns, product launches, webinar promotions, awareness campaigns, and engagement initiatives.
  • Create compelling social media content including captions, carousels, reels, video scripts, polls, and campaign concepts.
  • Identify relevant social media trends and content formats and adapt them for education brands.
  • Ensure platform-specific content rather than simply repurposing the same content across channels.
  • Monitor social media performance and optimise content based on audience insights and analytics.
• Campaigns & Marketing
  • Develop content concepts and messaging for integrated marketing campaigns.
  • Support lead-generation campaigns through content, landing pages, email, WhatsApp, and social media.
  • Work closely with the marketing and sales teams to create sales-oriented content and campaign assets.
  • Support webinar, event, product launch, and partnership marketing initiatives.
• Multi-Brand Management
  • Manage content requirements for multiple international education brands simultaneously.
  • Understand each brand's product, target audience, positioning, and marketing objectives.
  • Adapt communication for different audiences including schools, educators, parents, students, education businesses, distributors, consultants, and institutional decision-makers.
  • Ensure each brand maintains a distinct and consistent identity.
• Collaboration & Execution
  • Work closely with graphic designers, video editors, performance marketers, sales, and business development teams.
  • Provide clear creative briefs and content direction to designers and other creative resources.
  • Manage multiple projects and deadlines simultaneously.
  • Take ownership of projects from ideation through execution and performance review.
• Analytics & Optimisation
  • Track content and social media performance using relevant metrics.
  • Analyse engagement, reach, traffic, and conversion data.
  • Identify high-performing content themes and formats.
  • Use insights to continuously improve content and social media strategies.

Qualifications

• 8–10 years of professional experience in content marketing, social media, digital marketing, or a marketing/content agency.
• Has a background of AI Engineering a must.
• Experience managing multiple brands or clients simultaneously.
• Experience in Education, EdTech, B2B, or related industries will be preferred.
• Excellent writing, editing, proofreading, and storytelling skills.
• Strong understanding of social media platforms, particularly LinkedIn, Instagram, Facebook, and YouTube.
• Proven experience in developing and executing content and social media strategies.
• Experience creating marketing and sales collateral such as brochures, pitch decks, case studies, landing pages, and campaign assets.
• Strong understanding of audience segmentation and digital content trends.
• Excellent communication and stakeholder management skills.
• Strong project management and organisational abilities.
• Ability to work independently in a remote environment.
• Strong attention to detail and ownership mindset.
• Immediate joiners are preferred.
• Preference will be given to candidates from Mumbai, Delhi, Noida, Gurugram, Bengaluru, Hyderabad.