Role Description
As a Senior Client Strategist at 321, you'll serve as the strategic leader for a portfolio of growth-focused clients, helping them achieve measurable business results through modern marketing strategies. You'll act as a trusted advisor to business owners and leadership teams, connecting business objectives with marketing execution across various channels.
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Success in this role isn't measured by how many campaigns you personally executeβit's measured by your ability to develop strategies, uncover opportunities, solve business challenges, and guide clients toward sustainable growth.
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This role is ideal for someone who combines strategic thinking with strong digital marketing expertise and enjoys partnering with clients to solve complex marketing challenges.
Qualifications
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5+ years of experience in client strategy, digital marketing, account leadership, growth consulting, or marketing strategy within an agency environment.
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Strong understanding of paid digital advertising and performance marketing.
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Experience developing direct-response growth strategies that connect marketing performance to business objectives.
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Experience working with CRM platforms, integrations, and marketing automation systems.
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Deep understanding of customer acquisition, lead generation, funnel structure, lead nurture, and conversion optimization.
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Strong analytical skills with the ability to interpret performance data and communicate actionable insights.
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Excellent presentation, communication, and relationship-building skills.
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Highly organized with exceptional project management and prioritization abilities.
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Comfortable working cross-functionally with creative, digital media, CRM, development, content, SEO, and leadership teams.
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Passion for continuous learning, innovation, and helping clients grow.
Requirements
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Direct-response and performance marketing experience.
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Paid media strategy across Google Ads, Meta, LinkedIn, YouTube, and Local Services Ads.
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Experience with customer journey mapping, lead nurturing, sales funnels, landing pages, and conversion rate optimization.
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Experience with marketing automation, email marketing, SEO, content strategy, website optimization, analytics, attribution, and reporting.
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Interpreting marketing performance metrics, including ROAS, CAC, CPL, conversion rates, pipeline value, and customer lifetime value.
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Managing multiple client relationships in a fast-paced agency environment.
Benefits
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Opportunity to lead and evolve integrated marketing strategies focused on measurable business growth.
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Support for new business presentations and strategic planning initiatives.
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Continuous improvement of agency processes, workflows, and strategic offerings.
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Stay current on emerging marketing technologies, AI tools, platform updates, and industry best practices.
Company Description
321 is a creative marketing agency using strategic data to create meaningful moments that connect, inspire, and engage. We thrive on collaboration, agility, and heartβand we're powered by teammates who focus on what matters, bring proactive solutions to the table, and take full ownership of their work.