[Hiring] Senior Brand Strategist @BILL

Role Description

BILL is entering a new chapter, and we're looking for a Senior Brand Strategist to help define what comes next. This role is about more than building a consistent and distinctive brand. You'll help shape how BILL is positioned in the market, uncover opportunities to stand apart, and develop the strategies and stories that make our brand more recognizable, relevant, and compelling. Reporting to the Director of Brand and Market Influence, you’ll partner closely with Creative, Product Marketing, Growth, Social, and Communications, to turn brand strategy into work people notice and remember, from major campaigns and product launches to new ways of showing up in the market. This is a senior IC role for someone who brings original thinking, strong creative instincts, and the ability to turn ambitious ideas into business impact.

What you'll do

• Own and evolve BILL's brand strategy, architecture, positioning, and core narratives to strengthen differentiation and shape how we show up in the market.
• Partner with Creative, Product Marketing, and Growth to shape the strategy behind major campaigns, launches, and moments that influence how people see and experience BILL.
• Use customer research, market trends, and competitive insights to uncover new ways to build relevance, strengthen our position, and stand apart.
• Partner with Communications and Social to bring our brand narrative to life through thought leadership, executive storytelling, and social channels.
• Bring a strong strategic perspective to briefs, concepts, and campaigns. Challenge assumptions, champion great ideas, and push for stronger work.
• Create practical guidelines and frameworks that give teams the clarity and confidence to bring our brand to life.
• Partner with Insights and Analytics to measure brand health and demonstrate how brand investments contribute to business growth.

Qualifications

• Significant experience building and evolving brands, ideally in B2B tech, fintech, or SaaS.
• A track record of shaping brand strategy, positioning, architecture, and differentiation, with examples of how your work influenced the market.
• Experience translating brand strategy into major campaigns, launches, and creative work that drives results.
• Strong instincts for what makes a brand distinctive, relevant, and memorable, paired with the ability to spot opportunities and challenge conventional thinking.
• Experience using customer research, market intelligence, and competitive insights to inform strategy.
• Strong creative partnership skills, including the ability to write compelling briefs, inspire great work, and give actionable feedback.
• The ability to simplify complexity, build alignment, and influence senior leaders and cross-functional teams.
• Experience in fintech, payments, accounting, or adjacent B2B domains is a plus, not a requirement.

Requirements

• We move quickly, challenge assumptions, and care more about making an impact than checking boxes.
• We value people who bring a point of view, ask better questions, and push for stronger work.

Benefits

• BILL covers the majority of your medical, dental, and vision premiums, and that includes your dependents.
• HSA & FSA accounts.
• Life Insurance, Long & Short-term disability coverage.
• Mental Wellbeing & Employee Assistance Program (EAP).
• 10 company holidays, 2 floating holidays and flexible time off.
• Employee Stock Purchase Program with employee discounts.
• Employee recognition and referral programs.
• And much more.