[Hiring] Senior Brand Strategist @Atlassian

Role Description

Rare opportunity to shape how Atlassian’s brands are structured, positioned, and experienced across our portfolio. You’ll be hands on at a pivotal moment:

• New brand positioning to activate
• Portfolio unification work in flight
• AI brand system evolution
• Chance to help run our Brand Intelligence Engine (our always-on system that keeps brand decisions grounded in real customer and market signal)

High impact, high ownership, and highly visible seat working directly with leaders in Marketing, Product, Design, and Research.

Day in the life

• Contribute to brand architecture and portfolio strategy that determines how our products relate to one another and to the parent brand.
• Partner closely with Product and Design to ensure that brand architecture and our unification efforts show up cohesively across customer experiences.
• Help run our Brand Intelligence Engine: our human and AI-led system that turns always-on brand health, competitive, and real-time customer signals into pulse briefs and readouts.
• Be connective tissue for our new brand positioning, translating it into focused, actionable direction for Product Marketing, Brand Marketing, Creative, and Comms teams.
• Weigh in on brand identity and ways to cohere brand experiences across channels, mediums, and product experiences.

Qualifications

• Typically 8+ years of experience, though care more about range than tenure.
• Deep brand strategy and craft expertise.
• Experience building brands end to end, understanding how brand identity influences experience patterns.
• Experience standing up or running a brand intelligence/insights function, including AI-assisted research systems.
• Hands-on experience with a complex, multi-product, multi-brand portfolio, ideally in B2B SaaS.
• Fluency in brand architecture and naming for an evolving, AI-native portfolio.
• A track record influencing senior, technical stakeholders.
• Exceptional yet-not-overly-corporate writing and communication skills.

Requirements

• This role is for a brand strategist who turns strategy into action, not a brand/content marketing role.

Benefits

• Atlassian offers a wide range of perks and benefits designed to support you and your family.
• Health and wellbeing resources.
• Paid volunteer days.
• Visit go.atlassian.com/perksandbenefits for more information.

Compensation

At Atlassian, we strive to design equitable, explainable, and competitive compensation programs. We follow consistent hiring practices and account for each candidate's skills, knowledge, and experience when setting base pay within the range.

• Zone A: $141,300 - $184,475
• Zone B: $127,170 - $166,028
• Zone C: $117,279 - $153,114

This role may also be eligible for benefits, bonuses, commissions, and equity.

Company Description

At Atlassian, we're motivated by a common goal: to unleash the potential of every team. Our software products help teams all over the planet and our solutions are designed for all types of work.

• Team collaboration through our tools makes what may be impossible alone, possible together.
• We believe that the unique contributions of all Atlassians create our success.
• We never discriminate based on race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status.
• To learn more about our culture and hiring process, visit go.atlassian.com/crh .