[Hiring] Senior Brand Manager @iFIT

Role Description

We are currently seeking an ambitious pace-setter to join our team as a Senior Brand Manager, NordicTrack North America, remotely in the US. The Senior Brand Manager will operate as a business owner across the total consumer purchase journey for all consumer-facing sales channels — retail and the DTC website.

• Own the NordicTrack North America consumer business as a clearly defined, high-performing commercial engine across retail and DTC.
• Partner with Sales and drive the sales performance metrics that translate consumer demand into measurable, profitable revenue.
• Build and run the full-funnel, cross-channel go-to-market motion from strategy to closed revenue.
• Connect brand, media, retail, and merchandising into a cohesive, channel-agnostic conversion strategy.
• Operate as the accountable owner of the NordicTrack North America consumer business.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• 5–7 years of experience in consumer go-to-market, retail, direct-to-consumer, e-commerce, or growth roles for physical products.
• Experience owning conversion, retention, or full-funnel performance across retail and/or DTC channels.
• Demonstrated ability to make decisions with incomplete information and move work forward quickly.
• Proven judgment across brand and performance contexts.
• Working understanding of performance marketing fundamentals.
• Experience operating within both scaled brands and fast-moving, resource-constrained environments.
• Strong intuition for social-first creative and cultural relevance.
• Exceptionally clear and concise written and verbal communication skills.
• Track record of tying brand, creative, and merchandising decisions directly to revenue and margin outcomes.
• High ownership mindset and willingness to step in wherever needed to drive results.
• Authorized to work in the United States without sponsorship.

Requirements

• Own demand creation across retail and DTC.
• Identify primary barriers to conversion and retention.
• Translate demand-creation ambition into a clear full-funnel strategy.
• Monitor competitive, cultural, and consumer trends.
• Define how NordicTrack should be positioned to priority consumer audiences.
• Build a full-funnel communication and merchandising framework.
• Develop pricing and promotional strategies.
• Ensure consistent positioning, merchandising, and messaging.
• Continuously refine pricing, promotion, and messaging based on performance signals.
• Own go-to-market planning across consumer channels.
• Write clear briefs that define target audience and messaging.
• Evaluate creative and site performance decisively.
• Partner effectively with Media and Finance.
• Develop clear product storytelling and merchandising.
• Create site, promotional, and lifecycle assets.
• Define success metrics across traffic, conversion, AOV, retention, and contribution margin.
• Partner with Analytics to interpret performance results.
• Translate learnings into clear adjustments to strategy.
• Prioritize depth and impact over breadth of initiatives.

Benefits

• Pay Range: $130,000 - $145,000 USD.

Company Description

iFIT’s vision is to create the world's most holistic health and fitness platform, integrating all elements of health into a seamless interactive experience.