[Hiring] Senior Brand Creative Lead @Korrus

Role Description

This role turns the approved OIO brand guidelines into content. The OIO Bulb, OIO Sphere, and OIO app are in market, and the brand's purpose, archetypes, voice, and visual system are in place. What OIO needs now is consistent, high-quality, on-brand work in market every week, across organic and paid social, short-form video, email, web, and launch campaigns. You plan it, write much of it, direct the rest, publish it, and use the results to make the next piece better.

OIO solves a problem most people do not yet know they have, so the content has to do real work: make that problem recognizable, make the science feel human, and give each audience a clear reason to act. You sit in the Experience, Design, Marketing (XDM) team, report directly to the CEO on an interim basis, and operate with a high degree of autonomy. This role exists to build the content engine and keep it running at the speed the consumer business demands.

What you'll do

• Build and run the OIO content calendar across organic social, paid social, email, web, and blog, publishing on a consistent and reliable cadence.
• Break every launch and campaign into dated deliverables across social, email, and paid, giving each a channel, owner, priority, and delivery date, and plan weeks ahead.
• Run the calendar as a live operating system: move every item from idea through brief, production, approval, and publishing, with linked assets and an ideas backlog.
• Turn the brand guidelines into repeatable content formats, series, and templates the team can produce at speed without drifting off-brand, and protect those guidelines in every piece that ships.
• Write the copy: social posts, ad copy, video scripts, email, web and product page copy, and headlines.
• Concept and script short-form video and motion for Meta, TikTok, Instagram, and YouTube.
• Brief and direct the in-house graphic designer, freelancers, creators, and agencies, giving clear, specific feedback on visual work.
• Create content for distinct customer cohorts, from health-conscious adults in midlife to performance-focused younger buyers to young families, each with messaging that speaks to what they care about.
• Make the problem OIO solves recognizable and the science approachable, without alarming, lecturing, or talking down to people.
• Mine customer reviews, comments, support questions, and social listening for the stories, questions, and objections content should address.
• Adapt content to each platform and keep pace as formats, algorithms, and trends change. What worked six months ago is a starting hypothesis, not a plan.
• Create content built to be found: search engine optimization plus generative and answer engine optimization (GEO/AEO), so OIO surfaces when people ask AI assistants about sleep, energy, and light.
• Test hooks, formats, and creative; track performance; shift effort toward what works; and close each month with a performance report showing what's shipping, what's stuck, and why.
• Verify every claim, including AI-assisted drafts, against the underlying science with our Chief Scientist. Nothing ships that the science does not support.
• Partner with the Consumer Product Manager, who owns brand strategy and the overall product and brand experience, to turn launches, features, and positioning into content, including for product launches and trade events such as CES.
• Manage multiple projects at once, tracking deliverables, approvals, and timelines without sacrificing quality.

Qualifications

• 6+ years in content marketing, social, copywriting, or creative roles, including leading a content program end to end.
• Deep B2C experience, ideally direct-to-consumer, with content that drove measurable growth.
• A track record of shipping high-quality content at volume and on schedule across social, paid, email, and web.
• Experience writing and directing short-form video and digital ad creative.
• Experience planning and running multi-channel content calendars.
• A strong writer first, able to make complexity feel clear, human, and worth sharing in a few words or a few hundred.
• Fluency in visual language, with the precision to direct and critique design and video on color, composition, and pacing.
• Fluency with Meta, TikTok, Instagram, and YouTube, including their native analytics, and the data literacy to let results change your mind.
• Working knowledge of SEO and AI-driven discovery (GEO/AEO).
• Working fluency with Adobe Creative Suite and Figma, enough to review files, mark up work, and rough out concepts.
• Working proficiency with current AI tools for writing, research, and ideation, paired with the judgment to verify their output. Candidates will be tested on this during the selection process.
• Intense curiosity about the product and the technology. You go deep on your own, reading about lighting and circadian science before anyone suggests it, and you are rigorous with facts from technical and scientific source material.
• An audience-minded, self-directed approach: you know why a piece will land with one cohort and miss another, and you can run the content program without a layer of creative management above you.

Requirements

• Experience with consumer brands in science-backed wellness, health, sleep, or technology.
• Experience with consumer hardware or connected products (device plus app).
• Experience translating technical or scientific content for a consumer audience.
• Experience running creator or influencer content programs.
• Trade show content experience, ideally CES.
• Hands-on design or video production skill.

Benefits

• Contractor to permanent position.
• Remote work.
• Compensation: $75.00/hour.

Logistics and Compensation

• Reports to the CEO (interim basis), Experience, Design, Marketing (XDM) team.

To be considered

Send us your resume and a portfolio that leads with content that performed. Include three to five samples showing range across social posts, video scripts, ad creative, email, and long form, with at least one piece that has results attached and at least one where you made something technical or complex simple. Note your specific role on each. Portfolios that show visual work without writing will not advance.

How we evaluate people here

• Energy: The effort you actually exert.
• Attitude: How you show up and contribute to the work.
• Competency: What you know and the judgment to hold work to the right quality bar.
• Capacity: The rate at which you acquire competency and direct it.

What this role is not

• Not a brand strategist.
• Not a graphic designer.
• Not a widget pusher.
• Not a playbook runner.

Company Description

Korrus is transforming the way people interact with light. We are the leader in human-centric lighting, built on more than 500 patents in spectral and circadian technology, and pioneers in Human Light Interaction, the next frontier in human health and wellness.