[Hiring] Senior Brand Manager @Intermedia Group

Role Description

The Senior Brand Manager is accountable for brand strategy, marketing calendar management, and creative oversight.

• Build and steward an insights-led annual marketing calendar.
• Develop compelling promotional and brand initiatives that populate the calendar.
• Bring all activities to life across paid, owned, and earned channels with high-quality, effective execution.
• Oversee media and the relationship with the media agency.
• Manage two direct reports: Manager, Graphic Design & Art and Associate Manager, Brand Marketing.
• Partner closely with a Marketing Operations Associate to support execution.
• Lead, build, and deliver the work, not simply direct it.

Qualifications

• Experienced leading and managing brand calendar.
• Experience managing a team.
• Experience in QSR (Quick Serve Restaurants), food & beverage, retail, hospitality, or consumer brands preferred.
• Bachelor’s degree in Marketing, Business, or related field preferred.
• 7–10+ years of progressive experience in brand, integrated, or category marketing.
• Proven ability to lead brand strategy (positioning, messaging, voice, identity) and translate it into execution.
• Demonstrated success building and managing high-velocity marketing calendars with 6+ month forward planning.
• Strong creative leadership experience, including briefing, feedback, and overseeing development across internal and external teams.
• Experience managing creative, media, and PR agencies, including performance and ways of working.
• Experience overseeing production for brand content (photo/video) and/or in-shop creative ecosystems preferred.
• Strong strategic thinker with ability to connect brand, creative, and business outcomes.
• Highly hands-on operator who drives work from concept through execution.
• Clear and decisive communicator with strong judgment and prioritization skills.
• Collaborative cross-functional leader able to influence without direct authority.
• High level of organization with strong planning and calendar discipline.
• Creative judgment and ability to evaluate work against brand and performance goals.
• Learning mindset with focus on testing, iteration, and continuous improvement.
• Ability to balance brand-building with performance-driven marketing.

Requirements

• Own brand positioning, messaging, tone, look and feel, and brand guardrails.
• Ensure consistent application of brand voice and visual identity across all channels.
• Translate insights and performance into actionable brand strategies.
• Build and manage a 6+ month forward-looking marketing calendar.
• Define initiative timing, sequencing, and success metrics.
• Lead development of promotions and key initiatives across cross-functional teams.
• Define offer strategy, messaging, and business objectives.
• Ensure campaigns align to brand strategy and deliver against business objectives.
• Define channel roles across paid, owned, earned, and in-shop environments.
• Partner with media agency on planning, execution, and optimization.
• Own and develop clear, strategic creative briefs that translate strategy into execution.
• Lead end-to-end creative development across internal and external teams.
• Manage creative agency roster, including partner selection, scope, and performance.
• Partner with PR agency on earned media strategy and key moments.
• Drive readiness, coordination, and execution across all functions.
• Establish and lead a testing and learning agenda across campaigns and channels.
• Lead post-campaign analysis and translate findings into clear actions.
• Manage and develop direct reports across creative and brand/production functions.

Benefits

• $130,000 - $140,000 base salary range + annual bonus potential!

Company Description

Upon receipt, one of our managers will contact you to discuss the position in full detail.