[Hiring] Senior Brand Manager @Manara
Mar 19, 2025 - Manara is hiring a remote Senior Brand Manager. đź’¸ Salary: unspecified. đź“ŤLocation: Egypt.
Role Description
We are looking for a hands-on Senior Brand Manager to lead and elevate the company's brand presence in the MENA region. This role will play a pivotal role in solidifying Manara as the go-to leader in tech upskilling while maintaining the integrity of our brand's mission, values, and vision.
- Develop and implement a comprehensive brand strategy to ensure Manara is recognized as the leading tech upskilling platform in the MENA region.
- Identify and align brand messaging across all marketing channels to maintain consistency, relevance, and impact.
- Drive brand positioning and key messaging to reinforce Manara's unique value proposition in the tech upskilling space.
- Lead market research and competitive analysis to understand the evolving landscape of tech upskilling, competitors, and consumer behavior.
- Translate insights into actionable strategies that resonate with target audiences, including software engineers, training partners, and employers.
- Oversee and execute brand-building initiatives, including partnerships, media outreach, and collaborating with our growth team on digital marketing campaigns, to drive awareness in key markets.
- Work closely with content, PR, and social media teams to ensure consistent brand representation across all touchpoints.
- Partner with internal departments such as Product, Sales, and Customer Success to align brand strategies with business goals and deliver impactful brand experiences.
- Build strong relationships with external partners, media outlets, and influencers to amplify brand reach and credibility in the tech industry.
- Collaborate closely with senior leadership to ensure alignment of brand strategy with company vision and goals.
- Establish metrics to monitor brand health, equity, and campaign performance, ensuring continuous improvement.
- Analyze brand performance against key KPIs, adapting strategies as needed to drive desired results.
Qualifications
- 7+ years of experience in brand management, marketing, or communications, with at least 3 years in a senior role.
- Experience within the tech, education, or upskilling sectors is highly preferred.
- Proven track record of building and managing strong brands, particularly in emerging markets or global contexts.
- Proven track record in working with social impact brands in Egypt and/or MENA.
Requirements
- Experience working with distributed teams across multiple time zones, leveraging async communication tools effectively.
Location
We are a hybrid remote company with colleagues based internationally in the US, Europe, and MENA, and a team based in Cairo. This role is remote but based in Cairo. Our remote global team travels regularly to Cairo and we do 1-2 annual, company-wide meetups for everyone to get together, socialize, and co-work.
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| đź“Ť | Be aware of the location restriction for this remote position: Egypt |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
|
Salary
đź’¸
unspecified
|
Remote
Location
Egypt
|
|
Job Type
full-time
|
Posted
Mar 19, 2025
|
| đź“Ť | Be aware of the location restriction for this remote position: Egypt |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
