[Hiring] Senior Associate, Digital Marketing @Humana

Role Description

This role involves helping to elevate CenterWell’s digital presence and connect more seniors with personalized care. As Senior Associate, Digital, you’ll own and execute digital strategies across key owned channels to drive awareness, engagement, and trust.

• Lead and support digital marketing initiatives and attribution across owned channels: website, email, SMS, and organic social
• Support acquisition website authoring needs across properties and testing agenda
• Support digital owned performance tracking and assist with key inputs for business listings
• Develop and assist in audience-first campaigns that drive engagement, conversion, and retention
• Ensure digital efforts are aligned with brand, business, and growth objectives
• Oversee and contribute to email marketing strategy, including segmentation, automation, and performance tracking
• Support organic social media planning and execution to foster community engagement
• Ensure all digital content reflects brand voice, values, and meets compliance standards
• Partner with internal teams (creative, analytics, portfolio/brand) for cohesive execution
• Liaise with external agencies and vendors to support digital initiatives
• Coordinate cross-functional efforts to ensure timely and high-quality delivery
• Monitor KPIs across owned channels and compile performance reports
• Use consumer insights and performance data to inform strategy and ongoing optimization
• Report campaign results and business impact to key stakeholders

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent relevant experience
• 4+ years of experience in digital, with strong knowledge of website marketing
• Strong understanding of web sites, digital attribution, and user experience
• Proven success in developing and optimizing digital strategies
• Strong analytical, communication, and project management skills
• Results-oriented leader with a passion for data-driven decision-making
• Knowledge of agile environments and cross-functional collaboration

Requirements

• Master’s degree or MBA (preferred)
• Experience in healthcare, senior services, or multi-site operations (preferred)
• Familiarity with omnichannel marketing and audience segmentation (preferred)
• Knowledge of HIPAA compliance and healthcare marketing regulations (preferred)
• Experience working in agile PODs and applying agile principles to campaign development (preferred)

Benefits

• Medical, dental, and vision benefits
• 401(k) retirement savings plan
• Time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave)
• Short-term and long-term disability
• Life insurance
• Many other opportunities

Application Deadline

01-19-2026