[Hiring] Senior Associate, Builder AXP @Humana

Role Description

As a Senior Associate, Builder AXP, you will play a hands-on role in translating strategy into real-time journeys using Adobe Experience Platform (AEP) and Adobe Journey Optimizer (AJO). This role can be performed remotely from anywhere in the U.S. You will lead all phases of the product lifecycle—from ideation to launch—by developing and optimizing Next Best Action (NBA) journeys that meet member needs and deliver measurable business outcomes. Post-launch, you will monitor performance, gather feedback, and iterate to ensure journeys remain effective and relevant across customer segments.

Role Responsibilities

• Configure, test, deploy, and iterate personalized journeys/campaigns in Adobe Journey Optimizer based on NBA strategy and business requirements.
• Collaborate with data analytics teams to build, refine, and validate audience segments in Adobe Experience Platform using real-time behavioral signals and profile attributes.
• Partner with lifecycle marketers, data scientists, and channel leads to activate journey logic and improve targeting effectiveness.
• Conduct rigorous quality assurance across journey/campaign components including events, wait steps, personalization rules, and cross-channel triggers.
• Monitor journey performance, resolve execution issues, and partner with analytics to refine logic and improve outcomes.
• Serve as a subject matter expert (SME) for AJO and AEP capabilities, and support upskilling efforts across the team.
• Contribute to platform governance, best practices, and continuous improvement in journey orchestration.

Qualifications

• Bachelor's degree in marketing, business, or a related field or 3-5 years' working within a marketing campaign delivery team.
• 3+ years of experience in marketing operations, lifecycle marketing, or digital campaign execution.
• 2+ years of hands-on experience configuring journeys/campaigns in Adobe Journey Optimizer, Adobe Experience Platform, SalesForce Marketing Cloud or similar platforms.
• 2+ years of customer journey logic, event triggers, decision orchestration, and personalization experience.
• Effective communicator with the ability to collaborate across technical and business teams.
• Comfortable working in agile pod-based, or cross-functional environments.

Requirements

• Adobe AJO or SFMC journey/campaign building experience.
• Adobe certifications in AEP/AJO or SFMC Certifications.
• Familiarity with Adobe Real-Time CDP, XDM schemas, or event tagging.
• Experience in highly regulated industries such as healthcare or financial services.
• Exposure to JSON, event payloads, or API-driven personalization.
• Experience with responsive email design and accessibility standards.
• Understanding of Next Best Action personalization logic frameworks.

Benefits

• Medical, dental and vision benefits.
• 401(k) retirement savings plan.
• Time off (including paid time off, company and personal holidays, paid parental and caregiver leave).
• Short-term and long-term disability.
• Life insurance and many other opportunities.

Additional Information

• This position operates on Eastern Standard Time (EST).
• This position MIGHT require travel 1-2 times a year.
• Work at Home Requirements: Minimum download speed of 25 Mbps and upload speed of 10 Mbps required; wireless, wired cable or DSL connection suggested.
• Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information.
• While this is a remote position, occasional travel to Humana's offices for training or meetings may be required.
• Scheduled Weekly Hours: 40.
• Pay Range: $94,900 - $130,500 per year, eligible for a bonus incentive plan based on performance.