[Hiring] Senior Associate Brand Manager, Innovation @Wm Bolthouse Farms Inc

Role Description

Health-Ade is looking for a Senior Associate Brand Manager, Innovation to help bring the brand’s next generation of products to life. Working closely with the Director of Innovation, this role will translate consumer needs, category trends, and strategic priorities into compelling products that can win in the marketplace.

• Meaningful ownership across the innovation process.
• Independently lead assigned projects and key workstreams from concept development through commercialization and launch.
• Collaborate with partners across R&D, Finance, Supply Chain, Sales, Consumer Insights, Design, Legal, and Regulatory.
• Bring structure to ambiguity and connect consumer insight with commercial opportunity.
• Manage the details behind complex innovation projects.

Qualifications

• 2–5 years of experience in brand marketing, innovation, product development, or a related field.
• Proven ability to influence and coordinate cross-functional partners without direct authority.
• Strong project-management skills, with the ability to independently lead assigned projects.
• Experience using consumer research, category insights, and marketplace trends to develop concepts.
• Strong analytical and financial acumen.
• Experience leading or supporting new products from early-stage concept through commercialization and launch.
• Strong communication and storytelling skills.

Requirements

• Monitor consumer behavior, cultural shifts, competitive activity, and emerging beverage trends.
• Evaluate innovation ideas based on consumer interest and business potential.
• Lead the development and refinement of assigned concepts.
• Partner with Consumer Insights to develop learning plans and synthesize findings.
• Lead the Marketing workstream for assigned innovation projects through commercialization.
• Proactively identify risks and resolve issues affecting timing, cost, and product quality.
• Partner with Integrated Marketing, Shopper Marketing, eCommerce, PR, and Sales to develop launch plans.
• Coordinate deliverables and timelines across teams.
• Partner with Finance and cross-functional teams to develop business cases for assigned innovation projects.

Benefits

• Medical, Dental & Vision
• Group Life and AD&D
• Voluntary Life and AD&D
• Group Short & Long-Term Disability
• 401(k)
• Paid Time Off
• Flexible Spending Accounts
• Employee Assistance Program
• Gym Membership Discounts