[Hiring] Senior Affiliate Marketing Manager @Rula

Role Description

We are seeking a Sr. Affiliate Marketing Manager to own the Affiliate channel end to end across investment decisions, partners, forecasting, roadmap, and patient journey, to achieve Rula’s patient acquisition objectives through data-driven management and scale. This is a critical channel for Rula’s patient marketing team.

• Dotted-line responsibility over an Affiliate Specialist, an external contractor, and virtual assistants.
• Responsible for exceeding targets by recruiting and growing high-quality publishers.
• Optimizing partner performance and safeguarding channel integrity through disciplined compliance and fraud/quality auditing.
• Excellent communicator & storyteller, unafraid to “make it happen” in close collaboration with internal and external stakeholders.
• Clear command of inputs and ability to diagnose problems, triage, and communicate required actions or outcomes with key stakeholders including Analytics, Finance, and Provider Success.
• Comfortable communicating with leadership including the executive team.
• Drive to win!

Qualifications

• 8+ years of related professional experience directly executing and managing affiliate marketing programs.
• Affiliate network/platform mastery (Impact or equivalent, e.g. Commission Junction, Rakuten, Partnerize); expert understanding of partner onboarding, tracking setup, commissions/payout structures, and optimization levers.
• Experience directly managing large budgets/partner spend, i.e. $1M+ per month.
• Experience recruiting, negotiating with, and managing publisher/affiliate partners to grow and improve channel outcomes.
• Experience with affiliate tracking, attribution, and fraud/compliance auditing.
• Experience working with cross-functional partners including Finance and Analytics to improve channel outcomes.
• Experience in data-driven and ROI-based Affiliate programs, including managing ROI to levels of granularity below aggregate channel performance (i.e. partner or State level).

Requirements

• Hands-on experience with Impact.
• Experience leading a team, VAs, or one or more specialists.
• Experience managing marketplace/directory partners (e.g., Psychology Today, ZocDoc) and/or a retail partner like Amazon.
• Track record of building/leverage AI agents to automate affiliate operations.
• Proficiency with Looker or equivalent data visualization tools.
• Proficiency with first-party data integration tools like Freshpaint, Segment, etc.

Benefits

• 100% remote work environment.
• Working hours to support a healthy work-life balance, ensuring you can meet both professional and personal commitments (must be based in United States, currently not hiring in Hawaii).
• Attractive pay and benefits: Full transparency of pay ranges regardless of where you live in the United States.
• Comprehensive health benefits: Medical, dental, vision, life, disability, and FSA/HSA.
• 401(k) plan access: Start saving for your future.
• Generous time-off policies: Including 2 company-wide shutdown weeks each year for self-care (for most employees).
• Paid parental leave: Available for all parents, including birthing, non-birthing, adopting, and fostering.
• Employee Assistance Program (EAP): Supporting your mental and physical health.
• Quarterly department stipend: Fun team-building activities or in-person gatherings.
• Community and employee resource groups: Participate in groups that celebrate employee identity and lived experiences, fostering a sense of community and belonging for all.
• Home office stipend: New hire home office stipend & $50 monthly stipend to help cover internet or cell phone expenses.
• Wellness at Rula program: Year-round wellness initiatives and a $50/month wellness stipend.

Company Description

We believe that diversity, equity, and inclusion are fundamental to our mission of making mental healthcare work for everyone. We are dedicated to having a culture of inclusion that will support our employees in feeling safe, seen, heard, and valued.