[Hiring] Senior ABM Manager @Empower Pharmacy

Role Description

The Senior ABM Manager - Telehealth exists to build and own a high-performance ABM function—driving pipeline, accelerating revenue, and deepening account penetration across telehealth platforms, virtual care groups, and digital health networks. The ideal candidate has built enterprise ABM programs in complex B2B environments, thrives in ambiguity, enjoys partnering deeply with sales leaders, is highly analytical, and leverages AI to deliver account-level precision at scale and smarter than the competition. They are equally comfortable discussing campaign strategy with marketers, pipeline reviews with sales leadership, and ROI with executive stakeholders.

Responsibilities

• ABM Strategy and Architecture
  • Design and own a tiered ABM program—one-to-one, one-to-few, and one-to-many—across telehealth platforms, virtual care groups, and digital health networks.
  • Use AI-driven intent platforms to score and prioritize accounts, concentrating resources on the highest-revenue opportunities.
  • Ensure all ABM strategies and content adhere to FDA 503A/503B promotional guidelines, PCAB standards, and telehealth-specific regulatory requirements.
  • Build an AI-assisted compliance review workflow that catches exposure before launch without sacrificing execution speed.
  • Present ABM strategy, performance, investment recommendations, and executive business reviews to senior leadership.
  • Manage ABM investment across technology, media, personalization, and agency partners to maximize pipeline efficiency and return on marketing spend.
• Campaign Execution and Multi-Channel Orchestration
  • Plan and optimize ABM campaigns across programmatic display, LinkedIn, direct mail, email, and executive events.
  • Use AI-powered sequencing to reach telehealth medical directors, virtual care operators, and digital pharmacy buyers at peak buying intent.
  • Develop account-specific assets—landing pages, case studies, and condition-specific messaging.
  • Deploy generative AI to scale production across dozens of accounts without compromising brand standards.
  • Execute ABM programs that compress sales cycle velocity through executive engagement, ROI tools, and mid-funnel re-engagement.
  • Develop programs that increase penetration within existing telehealth platforms by identifying whitespace opportunities across product lines, specialties, and provider networks.
• Sales Alignment and Revenue Operations
  • Serve as the embedded ABM partner to sales across pipeline reviews, territory planning, and QBRs.
  • Establish a shared operating cadence—account syncs, pipeline reviews, attribution reporting.
  • Build a multi-touch attribution framework tracking ABM’s contribution to pipeline creation, acceleration, and closed-won revenue.
  • Produce dashboards showing influence, velocity delta, and deal size lift for ABM-engaged accounts versus control groups.
  • Operationalize an account intelligence system aggregating intent signals, engagement data, and competitive insights into real-time profiles.
  • Own quarterly ABM pipeline and revenue targets in partnership with Sales.
• Technology, Automation, and Analytics
  • Own the ABM technology stack—intent platforms, ad targeting, personalization engines, and analytics.
  • Evaluate AI-native tools that expand capabilities and reduce manual overhead.
  • Define KPIs covering account engagement lift, influenced pipeline, deal size by ABM tier, and marketing-sourced revenue.
  • Build automated dashboards delivering real-time program visibility.
  • Deploy AI and automation to scale ABM output without proportional headcount growth.

Qualifications

• Expertise with ABM platforms (6sense, Demandbase, Terminus), marketing automation (HubSpot, Marketo), and CRM (Salesforce).
• Strong command of multi-touch attribution, pipeline analytics, and revenue reporting.
• Proficiency with generative AI and predictive scoring tools.
• Experienced building compliance-aware governance workflows.

Requirements

• 7-10 years in B2B marketing with experience building or scaling an ABM program at a high-growth or enterprise organization.
• Proven track record building ABM programs with measurable impact on pipeline growth, sales cycle duration, or average deal size.
• Hands-on experience with AI and marketing technology tools for intent targeting, content personalization, campaign automation, and attribution.
• Bachelor’s degree in Marketing, Business, or a related field; experience in regulated industries strongly preferred.

Key Competencies

• Customer Focus: Builds trust through customer-centric solutions.
• Strategic AI: Guides responsible AI adoption and adaptation.
• Optimizes Work Processes: Drives efficiency with continuous improvement.
• Collaborates: Partners effectively to achieve shared goals.
• Resourcefulness: Secures and deploys resources efficiently.
• Manages Complexity: Simplifies and solves complex challenges.
• Ensures Accountability: Delivers on commitments with integrity.
• Situational Adaptability: Adjusts approach to shifting conditions.
• Communicates Effectively: Tailors messages to diverse audiences.

Values

• People: Empowering people defines who we are.
• Quality: Excellence in every product, every time.
• Service: Serving others is our highest purpose.
• Innovation: Advancing care through technology and discovery.

Benefits

• Comprehensive medical, dental, and vision coverage.
• Paid time off.
• 401(k) matching.
• Wellness perks.
• IV therapy and compounded medications.

Physical Requirements

• Required to talk and hear.
• Often required to remain in a stationary position for a significant amount of the workday.
• Frequently use hands and fingers to handle or feel in order to access, input, and retrieve information from the computer and other office productivity devices.
• Regularly required to move about the office and around the corporate campus.
• Regularly required to stand, walk, reach with arms and hands, climb or balance, and to stoop, kneel, crouch or crawl.