[Hiring] SEM & SEO Specialist @Scale Army Careers

Role Description

This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.

Location: Fully Remote | 9 AM - 5 PM EST

The SEM & SEO Specialist will own all search engine marketing and search engine optimization initiatives, with a strong focus on paid search campaign performance and ongoing SEO improvements. This role is highly data-driven and requires someone who can manage campaign execution, analyze results, and continuously optimize search visibility across multiple channels.

Key Responsibilities

• SEM (Google Ads) Campaign Management
  • Own and manage paid search campaigns across Google Ads, including search, display, shopping, and remarketing campaigns.
  • Develop and execute paid search strategies focused on maximizing ROI and conversion performance.
  • Monitor and optimize bidding strategies, targeting settings, ad creatives, and audience segmentation.
  • Conduct keyword research to identify high-value opportunities and improve campaign efficiency.
  • Track key SEM metrics including CTR, CPC, ROAS, and conversion rates.
• SEO Optimization
  • Implement SEO strategies to improve organic visibility and search rankings across multiple websites.
  • Perform on-page SEO updates including meta tags, heading structures, content optimization, and internal linking.
  • Conduct technical SEO reviews and recommend improvements to site structure and performance.
  • Optimize local SEO efforts, including business listings and map visibility.
• Analytics & Performance Reporting
  • Use tools such as Google Analytics 4, Google Search Console, and SEMrush to monitor and analyze performance.
  • Track traffic trends, campaign outcomes, and ranking performance to identify improvement opportunities.
  • Deliver regular reports with actionable insights tied to KPIs and growth targets.
  • Continuously optimize campaigns and SEO initiatives based on data findings.
• Cross-Functional Collaboration & Strategy
  • Partner with internal marketing teams to align SEM and SEO efforts with broader business goals.
  • Recommend landing page improvements to support conversion performance through testing and optimization.
  • Support A/B testing initiatives to improve search traffic conversion efficiency.

Qualifications

• 3 to 5 years of experience in SEM and SEO, with strong hands-on ownership of paid search campaigns.
• Proven track record managing search campaigns that drive measurable traffic, conversions, and ROI improvements.
• Strong familiarity with Google Ads, Google Analytics, Google Search Console, and related search tools.
• Advanced Google Ads expertise, including keyword strategy, bidding optimization, and campaign performance management.
• Strong technical SEO knowledge, including audits, on-page optimization, and site performance improvements.
• Strong analytical ability with confidence translating performance data into business decisions.
• Ability to manage multiple campaigns and projects simultaneously while maintaining quality and deadlines.
• Familiarity with tools such as Ahrefs, Moz Pro, or Similarweb is a plus.
• Strong data-driven mindset and problem-solving ability.
• Clear communication skills with confidence presenting performance insights.
• Highly organized, detail-oriented, and comfortable in a fast-paced environment.

What Success Looks Like

• Google Ads campaigns consistently drive measurable traffic growth and ROI.
• Organic rankings improve through well-executed SEO strategies.
• Paid campaigns are continuously optimized to improve conversion efficiency and budget performance.
• Reporting provides clear insight that supports strategic marketing decisions.

Opportunity

This role offers the opportunity to take full ownership of paid and organic search performance within a growing business where digital acquisition directly impacts growth. The person in this role will shape search strategy, improve visibility, and drive measurable results across key acquisition channels.

Application Process

• Fill in the application form
• Record a video showcasing your skill sets