[Hiring] Segment CDP Marketing Activation Engineer @Hilton Grand Vacations

Role Description

The Segment CDP Marketing Activation Engineer is a hands-on SME responsible for translating marketing requirements into scalable, governed audiences within Segment, enabling lifecycle marketing and cross-channel activation. They bridge Marketing, Data, and Engineering to ensure data is accurately ingested, unified, and activated using strong identity resolution principles and standards. The role also drives data quality, governance, and continuous optimization to deliver reliable, high-impact audience use cases in a way that can be measured effectively to drive marketing strategy.

Qualifications

• Experience in marketing activation and data management.
• Strong understanding of identity resolution principles.
• Ability to bridge marketing, data, and engineering teams.

Requirements

• Hands-on experience with Segment or similar platforms.
• Proven track record in data governance and quality assurance.
• Strong analytical skills to measure and optimize audience use cases.

Benefits

• Recognition Programs and Rewards
• Excellent health care options, including medical, dental, and vision
• A people-first culture
• Go Hilton: Travel Discounts Program Hilton hotel rates worldwide
• Perks at work: Employee Pricing platform
• Employee Assistance Program that supports your physical and mental well-being
• Paid Vacation Time and Paid Sick Days
• 401(k) program with company match
• Tuition reimbursement programs
• Numerous learning and advancement opportunities
• And more!