[Hiring] Search Engine Optimization Specialist @Risepoint

Role Description

In this role, you will execute core SEO initiatives that support organic growth across Risepoint’s university partner websites. You will focus on day-to-day optimization work including:

• On-page improvements
• Website launches
• Content marketing
• Technical SEO tasks

You will be assigned to specific university partners and will work within established SEO/AEO strategies to:

• Implement recommendations
• Resolve issues
• Support ongoing optimization efforts across a complex, multi-site environment

Your contributions will directly support improvements in organic visibility, traffic, and lead quality. This role emphasizes execution excellence, attention to detail, and collaboration with managers and cross-functional teams to ensure SEO initiatives are delivered accurately and consistently.

Qualifications

• 2–4 years of hands-on SEO experience executing on-page, content, and technical SEO initiatives in a professional or agency environment across multiple websites or a large, complex site environment
• Proven ability to identify optimization opportunities and execute SEO recommendations that improve organic performance
• Strong written and verbal communication skills, with the ability to collaborate effectively with managers and cross-functional partners and clearly explain SEO recommendations and findings
• Familiarity with SEO performance measurement and reporting using common analytics and SEO platforms

Requirements

• Implement SEO/AEO recommendations across assigned university partner websites focusing on:
• On-page optimization
• Website launches
• Content marketing
• Technical SEO
• Conduct regular content audits to identify optimization opportunities, gaps in topical coverage, and alignment with real search demand
• Implement on-page SEO improvements, including metadata optimization, internal linking, content structure enhancements, and keyword alignment
• Support technical SEO initiatives by identifying issues, validating fixes, and collaborating with engineering or platform teams as needed
• Review parent .EDU properties managed by university partners to identify user experience improvements and internal cross-linking opportunities
• Monitor organic performance trends for assigned partners and support reporting on traffic, rankings, and leads
• Collaborate with SEO managers and cross-functional partners to ensure recommendations are implemented accurately and on schedule
• Maintain documentation, workflows, and optimization standards to support consistent execution across a complex, multi-site portfolio

Benefits

• Assigned partner websites show sustained improvement in organic visibility, engagement, leads, applications, and enrollments that consistently meet or exceed forecasted annual goals
• Content ecosystems built for discoverability, where innovative strategies and tactics you’ve helped define result in pages that perform across traditional search results, rich features, and AI-generated answers
• A culture of continuous learning and adaptability, where everyone is prepared to evolve their skills as search platforms, AI-driven discovery, and optimization techniques change

Experience That’s Great to Have

• Familiarity with SEO considerations for AI-driven, generative, or answer-based search experience
• Experience evaluating user experience and navigation to identify internal linking or discoverability opportunities
• Experience working in higher education, or similarly complex, multi-brand ecosystems