[Hiring] Search & Content Lead @Hunt St

Role Description

We’re looking for a Search & Content Lead who will own and execute a content and SEO strategy focused on driving qualified organic traffic, online sales, and high-quality inbound leads that influence revenue. This is a commercial SEO role, not just content creation; success is measured by business impact, not just rankings.

You’ll sit at the intersection of SEO, content, and conversion, responsible for improving the visibility and performance of key commercial pages. You’ll translate technical and product knowledge into clear, structured, high-converting content that helps buyers make decisions. You’ll also work closely with internal subject-matter experts and a senior external SEO consultant for guidance, QA, and strategic direction.

Key Responsibilities

• SEO & Content Execution
  • Develop and execute SEO and content initiatives aligned with commercial goals
  • Focus on category pages, product pages, quote/sample pages, use-case pages, comparisons, FAQs, and case studies
  • Create and optimise content that ranks and converts
• Keyword & Search Strategy
  • Conduct keyword research and search intent analysis
  • Identify opportunities across non-brand, high-intent search queries
  • Improve visibility in both traditional and AI-assisted search environments
• Content Development & Optimisation
  • Translate technical information into clear, buyer-friendly content
  • Continuously update and optimise existing pages for performance
  • Improve internal linking, page structure, and on-page SEO
• Expert Knowledge Extraction
  • Interview internal subject-matter experts
  • Extract buyer questions, objections, and insights
  • Turn this into structured content that performs commercially
• Performance Tracking & Reporting
  • Monitor SEO and content performance using GA4, Search Console, and other tools
  • Track metrics tied to business outcomes (not vanity metrics)
  • Deliver actionable insights and optimisation recommendations

Deliverables

• Weekly priority backlog
• Monthly performance scorecard
• Content and optimisation briefs
• Published and updated pages
• Expert interview summaries
• Technical SEO tickets
• Page-level recommendations aligned to revenue goals

Success Measures

• Growth in qualified organic leads
• Increase in quote requests, sample requests, and inbound enquiries
• Improvement in non-brand traffic to key commercial pages
• Stronger conversion paths across product and category pages
• Contribution to online and offline revenue impact

Support Structure

• Own day-to-day execution
• Collaborate with internal stakeholders
• Work alongside a senior external SEO consultant for:
  • Strategy guidance
  • QA and feedback
  • Technical escalation

Qualifications

• Proven experience in commercial SEO and content strategy
• Strong experience with category/product-led content optimisation
• Proficiency in Google Analytics (GA4) and Search Console
• Experience with CMS platforms (WordPress, Shopify, etc.)
• Strong content briefing, editing, and optimisation skills
• Excellent written English (clear, structured, and persuasive)
• Ability to translate data into actionable improvements
• Close attention to detail and content accuracy
• Comfortable working independently in a remote setup

Nice to Have

• Experience in B2B, eCommerce, or technical industries
• Exposure to AI search optimisation / structured content
• Basic technical SEO understanding
• Off-page SEO knowledge (not required, but beneficial)

Work Arrangement & Expectations

This is a remote role that will be set up as an independent contractor engagement. To ensure alignment and transparency, successful candidates will be expected to:

• Disclose any existing ongoing roles or client work
• Reflect this engagement on their LinkedIn profile (clearly marked as “Independent Contractor”)