[Hiring] Revenue Marketing Lead @Foundry for Good

Role Description

Tradewing is seeking a revenue-driven marketing leader to build and scale a qualified inbound engine, increase ACV through packaging and positioning, and shorten the sales cycle. This is not a brand role; this is a revenue ownership role.

You will design and execute a marketing system that:

• Increases qualified inbound leads to 25–40 per month
• Raises ACV from $3.5K to $6K–$9K
• Reduces sales cycle from 60–120 days to 45–75 days
• Supports one sales rep efficiently

Responsibilities

• Revenue Strategy & Planning
  • Own marketing-driven pipeline targets
  • Translate ARR goals into monthly lead and conversion targets
  • Align marketing tightly with sales execution
• Packaging & Positioning
  • Redesign pricing tiers (Core / Engagement Suite / Unified Platform)
  • Develop value-based messaging to support higher ACV
  • Build competitive positioning (Higher Logic, Hivebrite, Forj, GrowthZone etc.)
• Inbound & SEO Engine
  • Lead bottom-of-funnel SEO, AEO and GEO strategy (comparison pages, alternatives, ICP keywords, FAQ’s)
  • Improve demo conversion rate
  • Build lead scoring and qualification frameworks
• Sales Cycle Acceleration
  • Develop case studies with measurable ROI
  • Create ROI calculators and migration guides
  • Build pre-demo education content to shorten time-to-close
• Data & Analytics
  • Track full-funnel metrics (traffic → demo → close)
  • Optimize based on conversion data
  • Report on marketing ROI clearly and consistently

Setup

This is a work-from-home setup with a target of 42.5 billable hours per week. This role follows a consistent daily rhythm that aligns with US Eastern business hours while giving you time for rest, personal tasks, and balance throughout your day.

Here’s what a typical day looks like:

• Start your day with a 4.5-hour work block: 9:30am–2:00pm (PHT)
• Enjoy your afternoon free: 2:00pm–8:00pm (PHT)
• Finish your workday with another 4.5-hour block: 8:00pm–12:30am (PHT)
• Sleep/rest: 12:30am–9:30am (PHT)

This structure offers a long midday break while supporting strong collaboration with US-based teams during their business hours.

Requirements

• 2–5 years in B2B SaaS marketing
• Based in the Philippines with consistent availability for a long-term role
• Strong academic background who graduated with an outstanding General Weighted Average
• Experience scaling companies from $1M–$5M ARR
• Proven ownership of pipeline or revenue targets
• Experience with ACV expansion and pricing strategy
• Strong understanding of SEO/AEO/GEO, conversion optimization, and lifecycle marketing
• Comfortable operating in a lean environment

Benefits

• Paid vacation time: 20 days accrued annually
• Paid sick time: 5 sick days off annually
• Paid life leave: 15 days accrued annually
• Paid holidays: You have 7 paid US holidays
• Additional benefits:
  • Bereavement Policy
  • Employee Giving Programs (Matching Gift Program, Volunteer Grant Program, etc.)