[Hiring] Rev Ops & Lifecycle Lead @APPLIED Adhesives

Role Description

We are seeking a highly motivated Lifecycle Marketing Manager who demonstrates strong communication, collaboration, and problem-solving skills while thriving in a fast-paced, growth-focused environment. The Rev Ops and Lifecycle Lead owns the revenue operations foundation and the full customer journey at APPLIED, from prospect acquisition and lead nurturing through onboarding, retention, expansion, and customer advocacy.

This individual will design and build scalable marketing automation programs, customer journeys, lead scoring models, routing processes, and reporting frameworks that drive measurable business growth, and will serve as the business owner of the data and systems that connect Marketing, Sales, Service, and eCommerce.

The role develops full-funnel strategies, including email prospecting campaigns that generate qualified opportunities for Sales and post-sale programs that increase customer engagement, retention, and renewal rates. This is a hands-on, high-autonomy role for someone who enjoys building systems from the ground up and creating measurable impact across both pipeline generation and customer growth. It is a remote role with occasional travel (up to 10%) to APPLIED facilities.

Key Responsibilities

• Own and optimize the full customer lifecycle, from lead generation and onboarding through retention, expansion, and advocacy.
• Serve as the business owner of APPLIED’s marketing automation and CRM ecosystem, ensuring scalable processes and data integrity.
• Define and maintain lifecycle stages, lead scoring, segmentation, audience management, and automated customer journeys, with documented definitions shared by Marketing, Sales, and Service.
• Design and manage lead routing, assignment, and follow-up SLAs, and monitor handoffs between Marketing and Sales.
• Build and execute email prospecting, lead nurture, and demand generation programs to drive qualified pipeline growth.
• Develop targeted campaigns and account-based marketing initiatives across key industries, applications, and customer segments.
• Create and manage landing pages, forms, CTAs, and conversion paths that support marketing campaigns and revenue goals.
• Partner with Sales to align lead qualification, routing, follow-up processes, and pipeline acceleration strategies.
• Develop onboarding, adoption, retention, re-engagement, and expansion programs that improve the customer experience and drive growth.
• Own integrations and the marketing and sales technology stack, partnering with IT, Operations, and eCommerce to connect HubSpot with other business systems.
• Establish data governance standards, including deduplication, enrichment, required fields, and list hygiene, and audit them on a regular schedule.
• Analyze customer and market insights to inform campaign strategy, content development, and audience targeting.
• Collaborate cross-functionally with Marketing, Sales, Operations, Service, and eCommerce teams to deliver a seamless customer experience.
• Build and manage reporting, dashboards, and funnel analytics, using performance data to continuously optimize marketing effectiveness and business results.
• Must be willing to travel to APPLIED facilities.
• Perform other duties as assigned.

Qualifications

• Value teamwork and recognize that the best results come from supporting and learning from one another.
• Focus on solutions, prioritize effectively, and go the extra mile when needed to achieve goals.
• Build trust through reliability, transparency, and a strong sense of responsibility.
• Ask questions, seek new perspectives, and continuously look for better ways to work.
• Are motivated by achieving results and creating exceptional experiences for customers.

Requirements

• Bachelor’s Degree or higher, or 4+ years of relevant professional experience.
• 5–8+ years in demand generation, growth marketing, marketing operations, lifecycle marketing, or a closely related B2B discipline.
• Located in the Twin Cities, MN area.
• Must be able to travel up to 10% of the time.
• Legally authorized to work in the United States.

Other Qualifications

• Proven experience with HubSpot Marketing or HubSpot Content highly preferred.
• Experience building and optimizing marketing automation programs, customer journeys, lead management processes, and CRM infrastructure.
• Proven success generating qualified pipeline through email prospecting, lead nurturing, and demand generation initiatives.
• Strong understanding of audience segmentation, lead scoring, email deliverability, data governance, and marketing best practices.
• Experience creating landing pages, forms, conversion paths, and automated campaigns that drive engagement and conversion.
• Strong analytical skills with the ability to develop reporting, interpret performance data, and drive continuous improvement.
• Excellent communication and cross-functional collaboration skills, with experience partnering closely with Sales and other go-to-market teams.
• Self-starter with a builder mentality who thrives in ambiguity, adapts quickly, and takes ownership of delivering measurable business results.

Physical Requirements

• Communicate information and ideas so others will understand.
• Observe details at close range (within a few feet of the observer).
• Remain in a stationary position for extended periods of time.
• Operate a computer and other office productivity machinery, such as a keyboard, mouse, telephone.
• Travel between company locations, customer sites, and/or manufacturing facilities as needed.
• Walk through manufacturing, warehouse, and production areas as needed.

Benefits

• Medical, Dental and Vision Benefits
• 401k Match
• Flexible and Team-Oriented work environment
• Generous PTO policy
• Tuition Reimbursement
• Employee Assistance Program
• Career and talent development opportunities as well as opportunities for personal growth

Core Values

• Team-Oriented: We win together! We treat our teammates with respect.
• Get Things Done: We focus on results, not excuses. We consistently go above and beyond.
• Accountable: When we make a commitment, we keep it. Trust is earned.
• Curious: Curiosity is the spark for a solution. We are growth-minded and eager to learn.
• Driven to Win: A highly satisfied customer is our ultimate win. Profitable growth = winning.

Interview Expectations

To ensure a fair and consistent hiring process, AI-generated or AI-assisted interview responses are not permitted. Candidates who use AI tools during interviews will not be considered for employment.

FLSA Status

Exempt

Compensation

The anticipated base compensation range for this position is $100,000 - $115,000 annually. This range represents a good-faith estimate of the compensation expected for this role at the time of posting. Actual compensation offered may vary based on factors such as job-related knowledge, skills, experience, education, work location, and internal equity.

Equal Opportunity Statement

We are an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or protected veteran status.