[Hiring] Retail Partner Marketing Manager @Microsoft

Role Description

We are seeking a Retail Marketing Manager to manage retail partner across both the US and Canada, building full-funnel partner marketing plans and compelling customer experiences, leveraging worldwide guidance and proven omnichannel strategies across digital and physical environments. With the reach of 80,000 retail locations, 500+ partner websites and 139,000 retail sales professionals selling the Microsoft ecosystem, Partner Marketers have the responsibility of being the first, and sometimes only, impression of the Microsoft brand for our consumers.

• Drive and facilitate strategic decisions about our marketing investment strategy, including marketing development funds management, and our marketing mix across key marketing disciplines.
• Act as a thought leader and trusted advisor to drive strategic decisions about our marketing investment strategy and marketing mix across digital platforms, in-store presence, and retail activation teams.
• Leverage data and insights to create more personalized experiences and maximize ROI.
• Possess creativity to lead the evolution of our strategy and sustain consistent operational excellence.
• Passionate about inclusivity and collaboration with high performing sales, category, and marketing teams.

Responsibilities

• Strategic Business Planning:
  • Create short and long-term full-funnel marketing plans for retail partners across online and in-store customer touchpoints tailored to partner strategies and consumer needs.
  • Develop omnichannel marketing strategies and investment strategies focused on maximizing ROI, customer engagement, and business performance.
  • Lead readiness planning and go-to-market strategies for seasonal priorities, product launches, and strategic business initiatives.
• Partner Engagement and Management:
  • Lead strategic business management and growth planning for assigned retail accounts by integrating marketing, sales, category, and partner priorities into comprehensive business plans that drive measurable revenue growth.
  • Coordinate go-to-market readiness across multiple business groups to ensure successful execution of seasonal campaigns, product launches, and strategic initiatives.
  • Collaborate and drive co-marketing campaigns that involve our ingredient partners and hardware/device partners.
  • Optimize the end-to-end customer journey through digital marketing excellence and integrated omnichannel experiences that drive customer engagement, conversion, and business growth.
  • Build brand advocates among retail sellers by enabling partner training and readiness programs, while leveraging store audits, customer feedback, and field insights to optimize execution and customer experience.
  • Oversee creative asset readiness, merchandising execution, digital storefront optimization, and retail activation plans to ensure consistent customer experiences.
  • Build trusted relationships with retail partners, providing strategic guidance and thought leadership to advance seasonal priorities, product initiatives, and long-term business growth.
  • Represent the voice of the customer and partner to influence global marketing strategies, creative development, and storytelling that drive local relevance and competitive differentiation.
  • Drive strategic partner development by identifying growth opportunities, influencing new capabilities, and shaping innovative customer experiences that accelerate business outcomes.
  • Monitor competitive activity, industry trends, and evolving retail capabilities to identify opportunities, mitigate risks, and shape partner growth strategies.
  • Role model a culture of integrity and compliance, where trust and transparency are core to all decisions.
• Execution Excellence:
  • Deliver against timelines, secure and optimize marketing investments, align cross-functional stakeholders on funding priorities, and deliver against KPI and budget objectives while advancing innovative growth opportunities.
  • Partner across sales, category, and finance teams to identify growth opportunities, build business cases, and influence investment decisions that accelerate business outcomes.
  • Oversee asset readiness, creative reviews, and campaign execution while maintaining brand integrity and deep understanding of customer, competitive, and market dynamics.
• Analytics and Insights:
  • Analyze business performance, partner capabilities, and customer insights to identify growth opportunities, inform competitive strategies, and develop data-driven marketing action plans.
  • Drive executive-level business reviews, account update discussions, and partner planning sessions by developing data-driven recommendations and growth strategies.
  • Create a culture of learning, encouraging tests and trials that constantly move our marketing execution forward.

Qualifications

• Bachelor's Degree in Business, Marketing, Business Development, Business Management, Communications, or related field AND 5+ years sales, marketing, or business development experience OR equivalent experience.
• Master's Degree in Business Administration, or related field AND 4+ years sales, marketing, technology-based, or business development experience OR Bachelor's Degree in Business, Marketing, Business Development, Business Management, Communications, or related field AND 6+ years sales, marketing, or business development experience OR equivalent experience.
• 3+ years of relevant experience in retail, channel marketing, retail marketing, or retail sales.
• Demonstrated success developing and executing retail marketing strategies and integrated campaigns, particularly for consumer technology products.
• Experience building and executing integrated partner marketing plans across multiple marketing and sales disciplines.
• Direct experience working with partners and delivering measurable growth, performance, and ROI outcomes.
• In-depth understanding of digital and physical customer buying journeys, omnichannel retail, sales channels, and commerce platforms.
• Experience coordinating cross-functional marketing and sales programs, including planning, operations, creative execution, readiness, and analytics/insights.
• Experience supporting new product launches and go-to-market execution.
• Experience managing marketing budgets and optimizing investments based on performance.
• Demonstrated ability to operate effectively in ambiguous, fast-changing environments, with agility, sound judgment, and a willingness to take calculated risks.

Benefits

• Base pay range for this role across the U.S. is USD $106,400 - $203,600 per year.
• Different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, is USD $137,600 - $222,600 per year.
• Certain roles may be eligible for benefits and other compensation.