Role Description
We’re looking for a marketing leader who can take AirOps’ existing research foundation and build on it, creating a brand that’s known for being one step ahead of what’s happening in the industry and that marketers across industries and disciplines turn to and trust for its data-driven storytelling. This role is a blend of thought leadership, research, and brand, and we’re looking for someone who has the ability to run the analysis and the taste to know what’s worth publishing.
You’ll work directly with our executive team to set the direction for our thought leadership program, then partner across the org to turn research and insights into campaigns and programs that drive brand awareness, capture the attention of senior buyers, and help every marketer stay ahead of what’s coming next. This is a high visibility, high impact role with the ability to shape our brand, tell impactful stories, and see the impact of your work every day.
What you’ll do
-
Set our thought leadership program and direction: Work directly with our CEO and CMO to set the tone, direction, and strategy for our research and thought leadership program.
-
Determine the data worth digging into: You’re plugged in enough to know what is on our audience’s mind, and what hasn’t broken through yet, and can pair that with a strong point of view on the data we should be looking at to find the next story to tell.
-
Source and run your own research: You might not be a classically trained researcher, but you know your way around Claude Code and can learn quickly to be able to field expert surveys, query first-party product and usage data directly, and build a real point of view from raw findings.
-
Build a program around research: Turn insights and thought leadership content into cross-channel campaigns and brand awareness.
-
Connect research to strategy: Partner closely with product and sales leaders to understand our product roadmap and target buyers.
-
Social distribution: Own our overall voice, tone, and cadence for research-focused social posts and content.
-
Our quality bar: The quality of our thinking is reflective of the quality of the work we’ll provide to our customers.
Qualifications
-
7+ years of experience in thought leadership, content marketing, research, or equivalent.
-
Experience working with data: You’ve produced research reports, insights surveys, and data-driven storytelling before.
-
Experience with, and excitement to dig into, deep datasets.
-
Proven experience running cross-channel marketing campaigns.
-
Strong brand point of view.
-
Experience with corporate and founder social.
Requirements
-
You love a blank slate and are excited to come in and champion this program.
-
You obsess over quality and storytelling.
-
You’ve got 20 newsletters you read a week and are always trying to keep up to date with the latest developments.
-
You’re high-agency and hands-on.
-
You love working across marketing, sales, and customer teams.
Benefits
-
Equity in a fast-growing startup.
-
Competitive benefits package tailored to your location.
-
Flexible time off policy.
-
Parental Leave.
-
A fun-loving and (just a bit) nerdy team that loves to move fast!