[Hiring] REGIONAL MARKETING MANAGER @Kampgrounds Of America, Inc.

Role Description

The OAK Regional Marketing Manager cultivates the marketing functions for a property including strategic marketing planning/execution, partnerships, digital marketing, social media marketing, email marketing, and on-site marketing. The Regional Marketing Manager acts as a marketing consultant to operations and revenue teams to direct and strategize marketing initiatives at the campground level and manage the end-to-end execution for the properties within your assigned region.

Essential Duties and Responsibilities

• Database Marketing:
  • Serves as the expert on local markets and regions.
  • Analyzes past business performance in correlation to other properties.
  • Forecasts both short- and long-term business needs.
  • Knowledge of business trends and key business impacts with a sound understanding of statistical and business analysis.
  • Inspire trial and connect with our guests to drive loyalty.
• Marketing Planning and Execution:
  • In coordination with operations and revenue, develops property marketing plans and programs.
  • Nimble and strategic plans with a multi-channel approach.
  • Success is measured by pre-defined strategic goals tracked through monthly and quarterly benchmarks.
• Relationship Management:
  • Build cross-functional teams who are accountable to each other.
  • Effectively collect and communicate information to and from many sources including vendors, campgrounds, managers, and freelance professionals.
• Marketing Consulting:
  • Adapt overall marketing processes and strategy to each individual campground based on the campground market.
  • Identify and communicate business needs and opportunities in conjunction with the revenue and operations teams.
  • Devise plans to pivot strategy or act.
• Budget Management:
  • Collaboratively build, manage, and reconcile property marketing budgets ensuring all expenditures are within allocated limits.
• Marketing Platform Management:
  • Act as the owner of the KOA.com page, email platform, social media platform, TruDigital, etc.
  • Lead messaging and distribution for those platforms on the campground’s behalf.

Required Education and Experience

• Four-year college degree, preferably in Marketing, Market Research, Business Management or a related field.
• 3-5 years of marketing, specifically in a research or strategic role.
• Ability to handle various projects and tight deadlines under minimal supervision in a fast-paced, result-driven environment.
• Experience with and knowledge of email, web, and social media marketing.
• Innovative thinker capable of operating both in a strategic capacity and a hands-on/execution capacity.
• Must have technical aptitude with the following programs: Excel, Word, and PowerPoint.
• Experience working with multi-units and cross departmental collaboration.

Preferred Education and Experience

• MBA a plus.
• Experience with Click Up or similar project management software a plus.

Physical Demands and Working Conditions

• Ability to lift and carry up to 25 pounds occasionally.
• Ability to travel by air and auto.
• Ability to answer phone calls, hear issues, and give direction while viewing computer screens.
• Must speak and write English fluently.

Benefits

• Medical/Vision Insurance
• Dental Insurance
• Health Savings Account
• Flexible Spending Account
• Dependent Care Account
• Paid Life & AD&D Insurance
• Paid Short Term and Long Term Disability
• Voluntary Life & AD&D Insurance
• Voluntary Critical Illness Insurance
• Voluntary Accident Insurance
• Voluntary Hospital Indemnity Insurance
• Paid Time Off
• Paid Parental Leave
• Employee Assistance Program
• 401K Retirement Plan
• 401K Company Contributions