[Hiring] Regional Marketing Manager @Infinity Home Services

Role Description

As an essential part of the Marketing team and reporting to the Chief Marketing Officer, you will work closely with cross-functional teams to develop and execute multi-channel marketing strategies to drive lead generation, customer acquisition, and brand growth within your assigned region.

This role requires a balance of strategic planning and hands-on execution, collaborating with central marketing teams, brand presidents, and local marketing coordinators to ensure high-performance marketing outcomes.

As the primary marketing leader within a designated region, the RMM is responsible for:

• Budget oversight
• Campaign performance
• Data analysis
• Optimizing marketing programs to ensure ROI
• Identifying synergies across brands
• Standardizing best practices
• Ensuring marketing efforts align with overall business objectives

You will be part of a very collaborative, agile team working collectively to fulfill our mission of Saving our Communities from Unscrupulous Contractors by welcoming ethical and trustworthy brands into our family.

Key Responsibilities

• Marketing Strategy & Execution: Develop and execute regional marketing strategies aligned with brand objectives and business growth goals. Own day-to-day marketing operations, ensuring seamless execution across digital, traditional, and local marketing initiatives.
• Data & Analytics: Ensure consistent measurement and accountability for marketing performance, leveraging data-driven insights for optimization.
• Budget Management & Performance Optimization: Develop, track, and manage the marketing budget for assigned brands, ensuring efficient allocation of ad spend.
• Cross-Brand Synergies & Standardization: Identify, implement, and manage cross-brand synergies to improve efficiency and effectiveness across marketing programs.
• Multi-Channel Campaign Management: Oversee digital marketing initiatives, including SEO, PPC, LSA, paid social, and website strategy.
• Agency & Vendor Relations: Collaborate with the Central Marketing Team to manage relationships with marketing agencies, media vendors, and third-party service providers.
• Local Events & Community Engagement: Develop and oversee local event strategies that drive brand awareness and customer engagement.
• Customer Loyalty & Referral Marketing: Support programs that drive repeat business and customer referrals.
• Lead Management & Conversion Optimization: Partner with inside sales, customer service, and digital teams to improve lead conversion rates.

Qualifications

• 5+ years of marketing experience, with a strong background in multi-channel marketing, digital strategy, and lead generation.
• Experience in home services, franchise marketing, or multi-brand environments is a plus.
• Proven ability to manage regional marketing budgets, analyze performance data, and optimize campaigns for growth.
• Strong understanding of paid and organic digital marketing, direct response, local marketing, traditional media, event marketing, and customer lifecycle strategies.
• Excellent project management and leadership skills, with the ability to drive collaboration across teams.
• Data-driven mindset with the ability to interpret analytics and adjust strategies accordingly.
• Creative problem-solving abilities, and a results-oriented mindset.
• Self-starter and comfortable working in a fast-paced, team-based environment.
• Ability to travel up to 25% of the time.

Benefits

• Opportunities for professional growth and development tied to your personal interests
• A transparent, supportive, and collaborative work environment
• The chance to make a positive impact on our communities and the environment
• Competitive: Health, dental, and vision coverage; PTO; Paid Holidays; Life Insurance; 401k with match