[Hiring] Regional Marketing Manager @AutoCanada Inc.

Role Description

ACX is looking for a Regional Marketing Manager to lead marketing strategy, planning, and execution across an assigned group of markets and locations. This role acts as the primary marketing partner for regional Operations leaders, working closely with them to understand business priorities, identify opportunities, and develop marketing plans that build awareness and preference, drive customer acquisition, and support regional business growth.

The Regional Marketing Manager is responsible for connecting regional business needs with ACX’s broader national marketing strategy. You’ll turn insights and opportunities into clear plans and briefs, coordinate execution across our internal Creative and Performance teams and external partners, and measure results to continually improve our approach. This is a highly collaborative role for someone who can think strategically, build strong relationships, manage multiple markets and priorities, and turn ideas into action.

Key Responsibilities

• Regional Strategy & Relationship Management
  • Develop and manage regional marketing plans aligned with ACX’s national marketing strategy, brand priorities, and regional business objectives.
  • Serve as the primary marketing partner to Directors of Operations and other regional stakeholders.
  • Maintain awareness of local market dynamics, competitors, referral sources, customer behaviour, and other factors that may influence business performance.
  • Balance regional needs with national brand standards.
  • Collaborate with other Regional Marketing Managers to share insights, successful initiatives, learnings, and opportunities.
  • Manage relationships with media partners, agencies, vendors, community organizations, and other external partners as required.
• Campaign Strategy, Planning & Execution
  • Translate business needs and marketing opportunities into clear strategies, campaign plans, project briefs, timelines, and measurable objectives.
  • Partner closely with ACX’s Creative team to develop campaigns, advertising, collateral, content, signage, digital assets, and other marketing materials.
  • Work with the Performance Marketing team to plan regional paid media across various channels.
  • Plan and execute email and SMS campaigns, including audience segmentation, testing, and optimization.
  • Coordinate regional campaigns, partnerships, sponsorships, events, local initiatives, and other market-specific programs.
  • Manage regional marketing budgets, ensuring investments are prioritized against the strongest opportunities.
  • Support annual and quarterly marketing planning, forecasting, reporting, and prioritization.
• Regional Growth & Acquisition Support
  • Proactively identify marketing opportunities based on business needs, market conditions, performance data, customer insights, and stakeholder feedback.
  • Support newly acquired locations by developing and coordinating acquisition marketing plans.
• Performance Tracking & Continuous Optimization
  • Track campaign and initiative performance, share results with stakeholders, and use learnings to recommend improvements.
  • Establish feedback loops with Operations to understand what is happening at the location level.

Qualifications

• 5+ years of progressive marketing experience, ideally in a regional, multi-location, integrated marketing, or similar role.
• Post-secondary education in Marketing, Business, Communications, or a related field, or equivalent professional experience.
• Experience developing and executing integrated marketing plans across multiple channels.
• Experience managing marketing budgets and prioritizing investments.
• Experience partnering directly with business or operational stakeholders.
• Experience using performance data and reporting to evaluate results and guide recommendations.
• Experience working across multiple locations, geographic markets, or business units is strongly preferred.
• Experience supporting acquisitions, new-location openings, rebrands, or market launches is an asset.
• Experience in automotive, collision repair, retail, franchise, multi-location services, or another locally driven business is an asset.
• French-language skills and/or experience marketing within Quebec is an asset.

Benefits

• Full-time position
• Salary range: $75,000–$95,000
• Performance bonus up to $8,000
• Comprehensive benefits package
• Employee and family assistance programs

Company Description

ACX is redefining collision repair, hail repair, and auto services across Canada. Formerly AutoCanada Collision Centres, ACX is backed by AutoCanada and operates more than 30 locations nationwide, with continued growth through acquisitions and expansion into new markets.

We’re building a modern marketing organization to support that growth – combining strong national strategy and brand consistency with marketing that reflects the needs and opportunities of our local markets.