[Hiring] Regional Marketing Associate @Grafana Labs

Role Description

As part of the Regional Marketing team at Grafana Labs, you will support the strategy and execution of integrated marketing programs across North America Commercial teams. This role contributes to pipeline generation, acceleration, and customer expansion through a mix of field marketing, account-based marketing (ABM), and regional campaigns.

You will act as a key partner to our go-to-market organization, developing a deep understanding of your region to prescribe high-impact programs that align with business priorities. This is a highly cross-functional, data-driven role that requires strong ownership, strategic thinking, and hands-on execution.

• Partner with regional Sales leaders to define marketing priorities, target accounts, and programs aligned to pipeline and revenue goals.
• Leverage AI and automation to improve targeting, personalization, campaign execution, and performance analysis across all programs.
• Drive regional events strategy and lead end-to-end execution of virtual and in-person programs, including logistics, vendors, and attendee experience.
• Collaborate with Sales and SDR teams to ensure strong lead follow-up, conversion, and pipeline progression.
• Build and execute ABM strategies targeting key accounts, aligned with global campaigns and tailored to regional needs.
• Track and report on program performance, using data and AI-driven insights to optimize pipeline impact and ROI.
• Partner cross-functionally across all marketing teams, GTM functions, and key stakeholders such as Finance.
• Manage budgets, timelines, and vendors while proactively identifying risks and solving issues.

Qualifications

• Located in Central or Eastern time zone
• 3+ years in field/regional marketing, demand generation, or related role
• Demonstrated ability to apply AI tools to improve marketing performance, targeting, campaign execution, and decision-making (e.g., Claude, ChatGPT, etc.)
• Proven experience driving pipeline through integrated marketing programs
• Strong collaboration with Sales teams and understanding of pipeline mechanics
• Experience with both hosted and third-party events
• Experience with Salesforce (reporting, campaign tracking) and marketing tools (e.g., SplashThat, Zuddl, etc.)
• Ability to manage multiple priorities in a fast-paced environment
• Willingness to travel (~40%)

Requirements

• An ownership mindset with accountability for regional outcomes and pipeline impact
• Strategic thinking paired with strong execution skills
• A data-driven approach to measuring success and optimizing performance
• Proven ability to leverage AI tools to enhance targeting, personalization, campaign execution, and performance analysis
• Experience using AI to improve operational efficiency, scale programs, and drive smarter decision-making
• High attention to detail and commitment to delivering quality experiences
• Ability to build strong relationships with Sales and cross-functional partners
• Flexibility and resilience in a dynamic, evolving environment
• A proactive, solutions-oriented attitude with a focus on continuous improvement

Benefits

• In the United States, the base compensation range for this role is $75,000 - $92,000. Actual compensation may vary based on level, experience, and skillset as assessed in the interview process.
• Benefits include equity, bonus (if applicable), and other benefits listed on our careers page.
• 100% Remote, Global Culture - As a remote-only company, we bring together talent from around the world, united by a culture of collaboration and shared purpose.
• Scaling Organization – Tackle meaningful work in a high-growth, ever-evolving environment.
• Transparent Communication – Expect open decision-making and regular company-wide updates.
• Innovation-Driven – Autonomy and support to ship great work and try new things.
• Open Source Roots – Built on community-driven values that shape how we work.
• Empowered Teams – High trust, low ego culture that values outcomes over optics.
• Career Growth Pathways – Defined opportunities to grow and develop your career.
• Approachable Leadership – Transparent execs who are involved, visible, and human.
• Passionate People – Join a team of smart, supportive folks who care deeply about what they do.
• In-Person onboarding - We want you to thrive from day 1 with your fellow new ‘Grafanistas’ to learn all about what we do and how we do it.
• Balance is Key - We operate a global annual leave policy of 30 days per annum. 3 days of your annual leave entitlement are reserved for Grafana Shutdown Days to allow the team to really disconnect.