[Hiring] Recruitment Marketing Manager @Korn Ferry

Role Description

The Recruitment Marketing Manager is an individual contributor role instrumental in supporting our internal Talent Acquisition Teams to deliver best in class recruitment services to our RPO clients across North America, Europe, and South America. The ideal candidate will be in the United States eastern time zone.

The Recruitment Marketing Manager will work hand in hand with our internal talent acquisition team to ensure that the Korn Ferry brand is responsibly, creatively, and competitively represented to candidates. In addition, this individual will assist with the development and implementation of Talent Acquisition policies and programs to attract, retain, and promote a diverse workforce for the organization. The Recruitment Marketing Manager is a highly motivated, creative individual with the experience and passion for helping the firm connect with current and future talent across a multi-channel strategy.

Key Responsibilities

• Online, Offline and Social Channel Management
  • Build a channel management strategy that is unique to each online and offline channel.
  • Understanding of social media platforms used for recruiting and attracting top talent like Facebook, LinkedIn, Glassdoor, and Indeed are preferred.
  • Identify and execute offline channels as required.
• Brand Marketing
  • Understand brand position and how to market across relevant channels to drive recruitment strategies.
  • Publish existing and original high-quality content to help build a strong social media brand that will drive consistent and relevant traffic to their social network presence across multiple channels.
• Community Management
  • Ensure we are listening, responding with a sense of urgency, asking questions to engage target audience and not just monitor across all social media platforms.
• Developing Content Strategy
  • Create defined publishing schedule through creative marketing plan strategies.
  • Set realistic goals that align to the firm’s goals/objectives of growing social presence, engaging and retaining followers, and helping convert leads into future new hires.
  • Know what type of content works best on each channel, optimizing content accordingly, and understanding the different nuances of each platform.
• Visual Design Intelligence and Web Development Strategy
  • Deliver content that is compelling, visually appealing, engaging, and gets the point across.
  • Create a hub where current and future talent can visit to learn more about our clients’ culture, products, and performance in the Global marketplace.
• Project Management
  • Must have proven ability to manage multiple projects, collaborate across matrixed resources, and balance multiple key stakeholders.
  • Adaptability to adjust to changing priorities in the world of Recruitment marketing.
• Data Analytics
  • Use data analytics to tell the story and justify decisions on where to post, when to post it, how much should be spent on post, and what the return for the business was or will be.

Qualifications

• Experience in a Recruitment Marketing (or similar) ideally in an In-House or RPO environment.
• 5+ years of full cycle recruitment marketing experience.
• Extensive knowledge of recruitment marketing and social media channels and best practices, including market and competitive trends.
• In-depth knowledge and understanding of social media platforms specifically related to Talent Acquisition and how each platform can be deployed in different scenarios.
• Ability to implement a content editorial calendar to manage content publishing schedule and deliver timely marketing campaigns.
• Excellent writer, communicator, active listener and creative thinker.
• Ability to create innovative and engaging social media/blog content.
• Ability to plan (including developing target audiences) and buy paid media to support recruitment marketing strategy/strategies.
• Strong research, analysis, problem-solving, decision-making, communication, and relationship management skills.
• Client / Account Management skills for effective and forward momentum communication to internal Korn Ferry and external client stakeholders.
• Experience creating and presenting client-facing reports on recruitment marketing metrics and performance during QBRs and QIMs.
• High school diploma required; 4-year degree preferred.
• Experience with creative design tools such as Canva, Illustrator or Photoshop highly preferred.
• Analytics tool experience to measure campaign ROI and present data highly preferred.