Role Description
We are looking for a Part-Time PR Specialist / Consultant to lead media strategy and execution across both B2B tech and consumer-facing brands. This role is ideal for someone who understands how to translate complex products into compelling narratives, build strong relationships with media, and drive earned coverage that supports go-to-market goals.
You will work closely with our internal strategy team and founders to shape positioning, pitch stories, and secure high-impact media placements.
Key Responsibilities
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Media Strategy & Narrative Development
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Develop PR strategies aligned with product stage (MVP to launch to scale, growth)
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Craft compelling narratives for emerging tech (AI, robotics, SaaS) and consumer-facing products
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Translate technical concepts into clear, media-friendly story angles
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Media Relations & Outreach
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Build and manage relationships with tech, business, and consumer/lifestyle media
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Pitch and secure coverage across top-tier and niche publications
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Coordinate interviews, embargoes, and media briefings
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Campaign Execution
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Lead PR efforts for product launches, fundraising announcements, and major events (e.g., CES)
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Develop press materials including press releases, media kits, and talking points
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Manage outreach pipeline and follow-ups
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Media Intelligence & Reporting
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Identify relevant journalists, editors, and creators
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Monitor trends across tech and consumer media landscapes
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Track performance metrics such as coverage quality and message pull-through
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Provide insights and recommendations for optimization
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Cross-Functional Collaboration
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Work closely with strategy, content, and GTM teams
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Support narrative testing and positioning refinement
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Align PR efforts with broader marketing and growth objectives
Qualifications
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Required
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5+ years of PR experience in tech and/or consumer media
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Strong relationships with U.S.-based journalists and media outlets
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Proven track record of securing meaningful media coverage
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Experience working with startups or high-growth companies
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Excellent storytelling and writing skills
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Preferred
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Experience supporting U.S. market entry for global companies
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Familiarity with founder-led storytelling
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Experience with B2B, robotics, or consumer tech narratives
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Exposure to venture ecosystem and fundraising announcements
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Experience with major industry events such as CES, SXSW, or TechCrunch Disrupt
Benefits
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Bonus based on performance
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Flexible schedule
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Paid time off
Compensation
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Hourly: $75 β $100 per hour
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Flexible based on experience, media relationships, and scope of work
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Estimated commitment: 15β25 hours per week
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Open to structuring this as a monthly retainer depending on engagement scope
How to Apply
In addition to your resume, please include:
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Your LinkedIn profile
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2β3 examples of relevant media placements or PR case studies
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A brief note outlining your approach to PR for early-stage or cross-border companies
Flexible work from home options available.