[Hiring] Public Relations Specialist @ABBYY

Role Description

The Public Relations Specialist is knowledgeable and passionate about AI, technology, and innovation and thinks like a journalist with an instinct for identifying angles that will pique media’s interest. You’ll be joining an award-winning PR team that is focused on raising ABBYY’s brand awareness as a leader in AI-powered automation.

• Proactively work with internal clients to identify news angles
• Collaborate with PR agency partners to secure media coverage
• Identify thought leadership opportunities for executives to participate in
• Maintain media database
• Work with internal clients for input on content
• Draft/edit press releases
• Draft/edit thought leadership articles
• Draft social media posts (LinkedIn, X, Facebook, Instagram)
• Coordinate internal approvals with SMEs
• Work with other internal marketing groups for content collaboration and cross promotion
• Have general knowledge of navigating corporate communications processes
• Reporting of success metrics for internal audiences

Qualifications

• Strong English skills, both written and verbal
• Experience in B2B technology
• Versatile writing style, the ability to deliver a range of voices across a variety of communication channels
• Ability to communicate complex concepts to various audiences
• Ability to write on a deadline and be organized
• Interest in AI and related topics, technology media, and blogs
• Experience in analytical writing, trend analysis supported by relevant industry research and media coverage
• Ability to interview external and internal experts and write content based on the information received
• Ability to distinguish between PR and marketing content
• Ability to work in a globally distributed team
• Ability to identify pitch angles for reporters to place stories
• Bachelor's degree or above – preferred majors of English, communications, journalism, or public relations

Requirements

• 6 - 9 years of B2B and/or high-tech media relations and writing experience as a journalist, PR professional, marketing copywriter, blogger, etc.
• Agency and corporate experience desired. Recent graduates are encouraged to apply.

Benefits

• Three weeks' paid time off plus 13 paid holidays, floating holidays, and holiday allowance increase based on tenure
• Gym membership subsidy
• Medical and dental insurance
• Pet insurance
• Employee Assistance Program
• College Savings Plan
• Travel assistance
• 401(k) with up to 4% employer match