[Hiring] Provider Product Marketing Director @HHAeXchange

Role Description

The Provider Product Marketing Director will serve as the strategic owner of Product Marketing for HHAeXchange’s provider business across a growing multi-product SaaS portfolio. This role is accountable for defining and driving how provider-facing products are positioned, packaged, launched, and adopted in the market, directly influencing pipeline, adoption, expansion, and revenue growth. This role will operate as a highly influential cross-functional leader, driving alignment and strategic decision-making across multiple executive stakeholders without direct people management responsibility.

This is a senior individual contributor role for a strategic and hands-on Product Marketing leader who can drive cross-functional alignment, influence executive decision-making, and shape how HHAeXchange brings products to market. Success in this role will be measured by the clarity and impact of product positioning, the effectiveness of go-to-market launches, and contribution to pipeline and revenue growth.

Essential Job Duties

• Product Marketing Excellence
  • Own Product Marketing strategy and positioning for HHAeXchange’s provider business.
  • Define scalable operating models, frameworks, and AI-enabled workflows.
  • Partner closely with Product, Growth, CX, Brand, and Sales.
  • Influence and shape product roadmap, pricing, and go-to-market investment decisions.
• Go-to-Market & Product Launch
  • Own go-to-market strategy and execution for new products and major releases.
  • Accountable for the pipeline and revenue impact of product launches.
  • Define target segments, messaging, and success metrics for each launch.
  • Own the development of differentiated value propositions.
  • Establish and maintain standards for product representation.
• Product Marketing Operations & Commercial Strategy
  • Establish structured processes for product launches.
  • Build and operationalize AI-enabled workflows and agentic systems.
  • Identify opportunities to automate and scale Product Marketing operations.
  • Own pricing and packaging strategy in partnership with Product and Finance.
  • Build feedback loops from Sales and customers.
  • Own competitive and market intelligence including win/loss analysis.
  • Translate product usage insights into messaging strategies.
• Sales Partnership & Enablement
  • Own the strategy and quality of all sales-facing product marketing assets.
  • Equip the sales team with battlecards and competitive assets.
  • Own the strategy and effectiveness of sales enablement.
  • Establish feedback loops between Sales and Marketing.
• Other Job Duties
  • Other duties as assigned by supervisor or HHAeXchange leader.

Qualifications

• Bachelor’s degree required.
• 7–12 years of experience in product marketing, or a related role in B2B SaaS.
• Experience owning product positioning, launches, and go-to-market strategy.
• Experience working closely with Sales and Product in a high-growth environment.
• Record of improving messaging, conversion, or pipeline performance.
• Experience influencing executive stakeholders and driving cross-functional initiatives.
• Strong writing and storytelling ability.
• Ability to operate both strategically and hands-on in execution.
• Comfort using AI tools to accelerate content creation, analysis, and experimentation.
• Strong understanding of pricing, packaging, and commercial strategy.
• Ability to challenge assumptions and bring fresh thinking to existing processes.

Requirements

• Curious, confident, and willing to challenge traditional processes.
• Brings energy to work and cares about product positioning and storytelling.
• Comfortable working in ambiguity and building structure.

Benefits

• Base salary range: $180,000 - $200,000 (not including variable compensation).
• Competitive health plans.
• Paid time-off and company paid holidays.
• 401K retirement program with a Company elected match.
• Other company-sponsored programs.