Role Description
As the Promotions Manager at PrizePicks, you will play a pivotal role in crafting and executing captivating promotional strategies within the dynamic landscape of Daily Fantasy Sports (DFS). Your responsibilities extend from developing a comprehensive strategic vision to overseeing the nuanced details of each campaign, ensuring they drive member engagement, retention, and loyalty with our diverse and passionate member base.
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Develop and implement comprehensive promotional strategies aligned with business objectives.
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Collaborate with cross-functional teams to ensure promotions are integrated seamlessly across platforms.
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Oversee the end-to-end execution of promotional campaigns, ensuring timely and flawless delivery.
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Create the monthly promotional calendar and budget.
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Collaborate with the marketing and creative teams to create compelling promotional materials.
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Utilize data analytics to constantly test, learn and improve upon promotional performance.
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Identify trends, opportunities, and areas for improvement to enhance future campaigns.
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Create promotions that resonate with our member base and enhance the overall customer experience.
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Implement initiatives to increase member participation and loyalty through promotions.
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Work closely with CRM, Marketing, and Customer Support teams to ensure consistency in messaging and user experience.
Qualifications
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Bachelor's degree in Marketing, Business, or a related field.
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Proven experience in promotions or marketing within the gaming or sports betting industry.
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Strong analytical skills with the ability to interpret data and make data-driven decisions.
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Creative mindset with the ability to generate innovative promotion ideas.
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Excellent communication and collaboration skills.
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Familiarity with Tableau, Google Suite, Braze, Asana, Notion.
Requirements
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While we prefer candidates based in Atlanta, we are open to qualified applicants from anywhere in the U.S. and are willing to consider remote candidates.
Benefits
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Company-subsidized medical, dental, & vision plans.
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401(k) plan with company match.
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Annual bonus.
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Flexible PTO to encourage a healthy work/life balance (2 weeks STRONGLY encouraged!).
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Generous paid leave programs, including 16-week paid parental leave and disability benefits.
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Workplace flexibility and modern work schedules focused on getting the job done, not hours clocked.
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Company-wide in-person events and team outings.
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Lifestyle enhancement program.
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Company equipment provided (Windows & Mac options).
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Annual performance reviews with opportunities for growth and career development.