[Hiring] Programmatic Media Strategist @Power Digital

Role Description

The Programmatic Strategist is responsible for owning the execution, performance, and growth of programmatic within their book of business. They are oriented towards the clients’ business success, tying their efforts to the greater business goals. They are self-starters and autonomously own their responsibilities. The Strategist works hand-in-hand with account leadership to ideate and evolve the strategy of their service within the broader media mix. They are responsible for owning reporting, optimizations, client communication, and execution of all programmatic media channel activations, with the support of a specialist team. The Strategist is excellent at providing insights and forward-thinking strategy to clients on an ongoing basis, and has a strong understanding of their service’s strategy and the levers to pull to drive performance.

Responsibilities

• Strategic Collaboration:
  • Work closely with specialists, planning teams, marketing sciences, and account teams to develop and execute programmatic strategies effectively.
• Campaign Development and Management:
  • Create and onboard new programmatic accounts and campaigns within self-serve DSPs (Demand-Side Platforms) with hands-on-key activation.
  • Take ownership of managing campaigns across various programmatic channels, including mobile, display, video, CTV, DOOH, and audio.
  • Identifying audience + data partners for addressable campaigns.
  • Curate and negotiate media inventory with high priority vendors and networks.
• Client Management:
  • Lead programmatic communications as subject matter expert.
  • Monitor account pacing documentation, accounting requirements, and deliverable tracking.
• Data Integration:
  • Collaborate with the marketing and analytics teams to integrate reporting APIs and ingest daily campaign data.
• Performance Monitoring:
  • Actively monitor campaign Key Performance Indicators (KPIs) through reporting tools.
• Insights and Analysis:
  • Regularly deliver campaign insights and analysis to the lead strategist on a weekly basis.
• Operational Support:
  • Ownership of department operations for respective clients, such as trafficking, pixel creation, A/B test setups.
  • Employ AI technologies to enhance and optimize business processes.
  • Utilize and leverage Power Digital's Nova ecosystem as it relates to your department.

Qualifications

• In-depth knowledge and hands-on-key experience with programmatic advertising platforms, demand-side platforms (DSPs), supply-side platforms (SSPs), and ad exchanges.
• Proficiency in data analysis and the ability to interpret campaign performance metrics, optimize campaigns, and make data-driven decisions.
• Understanding of digital marketing principles and strategies across various channels, including mobile, display, video, OTT, CTV, and audio.
• Proficient in ad creative best practices (formats, specs, messaging) and audience targeting techniques (demographics, behavioral targeting, retargeting) across various platforms and within the DSP.
• Excellent communication, collaboration, and organizational skills to work effectively with cross-functional teams, clients, and vendors.
• Strong attention to detail in setting up, monitoring, and managing programmatic campaigns.
• Familiarity with ad tech tools and platforms, including ad servers, ad verification tools, and ad trafficking systems.

Requirements

• Below 10% Client Churn Rate.
• Range of the number of accounts (7-8).
• Achieve client spend thresholds and meet or exceed industry performance benchmarks by at least 95%.
• 100% completion on client deliverables.

Most Important Things (MITs)

• Understanding the client’s business model and desired outcomes in order to align with the strategy of the account.
• Paid Advertising account performance and health of the account.
• Client retention, sentiment, and growth.
• Paid advertising production and completion of tasks on time based on deadlines set by team/client.
• Collaboration with international team members on production work.

Benefits