[Hiring] Programmatic Associate Director @Jump 450 Media

Role Description

Responsible for all aspects of strategizing and executing programmatic media campaigns in a variety of platforms for clients. You are the expert when it comes to programmatic within the agency, proficient with DSP platforms (the Tradedesk, DV360, Amazon), and use your expertise to drive growth. This includes:

• Initial planning, execution, monitoring, optimization, analysis, and reporting.
• Leading as the day-to-day subject matter expert (SME) for programmatic for clients.
• Providing strategic recommendations, analysis, and reporting.
• Responding to ad-hoc requests.
• Targeting customers and creating compelling ads with the creative team.
• Delivering outstanding communication, service, and campaign performance for clients.

Additional Responsibilities include:

• Assist in the development of media strategy and building paid media plans (including audience targeting and segmentation, messaging, budgeting, optimizations, etc.).
• Leverage real-time data dashboards and reporting tools to communicate campaign performance to clients.
• Analyze performance data and provide intelligent synthesis, interpretation, and appropriate action plans.
• Continuously measure and optimize campaign performance while establishing benchmarks and recommending future tests.
• Communicate with clients on all elements of the campaign, including planning, performance, and project status.
• Prepare reports and present results to clients and management to secure alignment and recommend action.
• Maintain a high level of up-to-date knowledge of best practices and strategies in advertising networks.
• Use a data-driven approach to develop marketing strategies and plans to support client objectives.
• Build effective relationships with clients.
• Gather data on consumer, competitor, and market conditions.

Qualifications

• Bachelor's degree in Marketing or related major required.
• 3+ years of performance marketing experience in programmatic is required.
• The Trade Desk and DV360 experience preferred.
• Proficient in all programmatic tactics: Display, Native, Video, OTT/CTV, and Digital Out-of-Home.
• Highly knowledgeable with top programmatic ad platforms, automation tools, Google Analytics, and other media buying and creative testing tools.
• Experience in scaling/increasing campaign spends while maintaining or improving performance KPIs.
• Experience in maintaining and growing large spending accounts with significant optimizations and budgets.
• Ability to problem-solve and structure complex projects/plans with multiple stakeholders and deliverables.
• Ability to communicate effectively to all employee levels while understanding both day-to-day and big picture.
• Ability to work in a fast-paced environment while managing time effectively.

Benefits

• Medical, Prescription, Dental, & Vision Insurance Benefits.
• Life and Accident Insurance Plans.
• Short and Long Term Disability Plans.
• Employee Assistance Programs.
• Family Forming Plans.
• Cigna Secure Travel.
• Health Savings Account (HDS).
• Health Care Flexible Spending Account (FSA).
• Limited Purpose FSA.
• Dependent Care FSA.
• Access to MetLife Legal Plan Services.
• 401k Match Plans.
• Commuter Transportation Benefits.
• Access to Virtual Health Services such as Telahealth, 2nd.md, and Headspace.
• Paid Holidays.
• Flexible / Numerous PTO Days.
• Volunteer Days.
• Free Company Lunches.
• Half-Day Fridays All Year (Not Just in the Summer!).
• New MacBook Pros and Additional Monitor on Your First Day.
• Communal Meeting Rooms and Standing Workstations are Available in our NY Office.
• Company Events & Happy Hours.
• 10 Week Paid Parental Leave.
• Tuition Reimbursement Of Up To $5,000.