[Hiring] Program Marketing Specialist @EnergyHub

Role Description

The Program Marketing Specialist will be responsible for partnering with our utility clients to execute digital and traditional marketing campaigns that drive end-user enrollment in our residential demand response programs. This is an outstanding opportunity to apply marketing and project management skills while contributing to an energy-focused enterprise software company.

• Partner with our utility clients to drive end-user enrollment in demand response programs
• Build relationships with utility client counterparts and secure buy-in for key marketing initiatives
• Support net service revenue growth by positioning marketing services to clients based on program needs and objectives
• Present program marketing strategies, project plans and insights to utility clients
• Evangelize program marketing best practices that enable utilities to rapidly and efficiently grow enrollments
• Partner with the client success team to disseminate program marketing best practices
• Help ensure consistent marketing messaging across utility, OEM partner and EnergyHub-owned marketing experiences
• Develop knowledge base content and marketing case studies that clients can use to improve program marketing outcomes
• Create, edit, and maintain marketing materials on behalf of utility clients across various platforms, including websites, social media, and email
• Other duties as assigned

Qualifications

• 3-4 years of B2C acquisition marketing experience
• Excellent communication skills, storytelling skills and ability to distill complex concepts into key takeaways for clients
• General knowledge of marketing tactics, including SEO, email marketing, CRO, and social media
• Highly organized, with an ability to manage multiple projects, deadlines and budgets
• Data-driven mindset with an affinity for Excel and Google Analytics
• Informed opinions on marketing copy, design and UX best practices
• Experience with data visualization tools
• Energy industry knowledge is a plus, or a track record of rapidly acquiring domain knowledge in a similarly complex vertical
• Curiosity and enthusiasm about learning new things and building new relationships

Benefits

• Collaborate with outstanding people
• Make an immediate impact
• Gain well-rounded experience
• Work with the latest technologies
• Be part of something important
• Generous benefits package including 100% paid medical for employees and a 401(k) with employer match
• Casual environment with flexibility to set your own schedule
• Fully stocked fridge and pantry
• Free Citi Bike membership and secure bike rack
• Gym subsidy and paid parental leave
• Education assistance program

Company Description

EnergyHub empowers utilities and their customers to create a clean, distributed energy future. We help consumers turn their smart thermostats, EVs, batteries, and other products into virtual power plants that keep the grid stable and enable higher penetration of solar and wind power.

To learn more, visit energyhub.com.