[Hiring] Program Manager, Field Marketing @Relativity

Role Description

This is an exceptional opportunity for an excellent hands-on marketing program manager to help build and drive growth for Relativity in dynamic markets. This is a high-impact, commercially focused role for a marketing lead who is as comfortable advising senior stakeholders as they are rolling up their sleeves to execute against plan.

As the Program Manager, Field Marketing — Asia, based in Singapore, you will own the development of the field marketing strategy and the delivery of marketing plans for the Asia region, with specific focus on Singapore, Hong Kong, India, and South Korea, with accountability for commercial outcomes in the region.

• Develop a comprehensive field marketing strategy aligned to regional business priorities and revenue goals, spanning the full customer journey — from awareness through to pipeline acceleration and retention.
• Plan, manage, and deliver integrated marketing programs including in-person events, executive roundtables, webinars, and third-party activations.
• Act as a senior in-region marketing authority to key stakeholders — advising on marketing strategy and plans, and ensuring alignment between marketing activities and business priorities.
• Lead end-to-end program management, including timelines, budgets, vendors, and logistics, ensuring delivery on time and within scope.
• Serve as the in-region authority for all Asia events — including owning the regional presence at RelFest Sydney and flagship Asia events.
• Manage joint marketing relationships with third-party sponsors and channel partners to drive in-market awareness, generate pipeline, and deliver against shared commercial goals.
• Amplify global marketing initiatives to ensure messaging resonates with local audiences, adapting content, channels, and positioning for local relevance.
• Collaborate cross-functionally with Demand Generation, Product Marketing, Brand, and Marketing Operations to ensure consistent messaging and campaign integration.
• Partner with the global content team to execute against the regional content strategy, including the creation of customer success stories.
• Serve as a trusted marketing partner to the in-market sales teams, keeping them informed of programme plans, campaign updates, and access to promotional materials.
• Set, track, and report on campaign metrics and commercial KPIs; translate performance data into actionable insights and continually optimise programmes to improve outcomes and maximise ROI.
• Be accountable for marketing’s contribution to pipeline generation, revenue contribution, and commercial outcomes in market.

Qualifications

• Bachelor’s degree (or equivalent) in marketing or a related field
• 7+ years professional experience in marketing, with a track record of owning commercial outcomes in a senior field marketing or demand generation role.
• Proven in-market experience across at least one Asia market (Singapore, Hong Kong, India, or South Korea)

Requirements

• Experience working in B2B technology or SaaS marketing environments with experience across more than one Asia market: Singapore, Hong Kong, India, or South Korea
• Familiarity with marketing automation and CRM platforms (e.g., Marketo, Salesforce)
• Breadth of experience across events, field marketing, demand generation and ABM — with the strategic vision to bring these disciplines together into a coherent regional plan

Key Competencies

• Execution Excellence: Delivers high-quality work with attention to detail and consistency.
• Collaboration: Builds strong working relationships across teams to achieve shared outcomes.
• Communication: Ability to act as an in-region marketing authority — translating business priorities into marketing strategy.
• Data-Driven Mindset: Strong analytical mindset. Uses metrics to evaluate success and improve future performance.
• Customer Focus: Understands target audiences and contributes to engaging buyer experiences.
• Ownership: Takes accountability for campaign and event deliverables from planning through execution and commercial results.

Suggested Skills

• Budget Management
• Data Analysis
• Demand Generation
• Digital Marketing
• Lead Generation
• Marketing Strategies
• Performance Measurement
• Program Management
• Project Management
• Vendor Management