[Hiring] Product Specialist Demand Generation @Vectorworks

Role Description

In this role, you will create technically credible, industry-driven content that directly supports global demand generation campaigns and strengthens competitive positioning in highly specialized design markets. You will collaborate cross-functionally to transform product expertise and customer insight into high-impact marketing content that fuels measurable business growth.

The Product Marketing team works with multiple departments across Vectorworks and our customers to communicate deep product and industry expertise through designs, written content, public presentations, video content, and more. These strategic marketing assets drive qualified pipeline and elevate Vectorworks’ authority in the entertainment, landscape design, and architecture industries.

• Develop and deliver industry-specific demand generation assets including webinars, articles, presentations, and campaign content.
• Build and maintain strong expertise in assigned Vectorworks products and industry vertical(s).
• Conduct customer interviews and synthesize insights to refine messaging and competitive positioning.
• Partner cross-functionally with Product, Marketing, Academic, and Partner teams to align strategy and execution.
• Represent Vectorworks in webinars, industry events, and thought-leadership initiatives.

Qualifications

• Advanced proficiency in CAD, BIM, 3D modeling, and/or design software (Vectorworks strongly preferred).
• Demonstrated experience creating technical marketing or product-driven content within architecture, landscape architecture, or entertainment design industries.
• Ability to translate complex software functionality into clear, engaging messaging.
• Exceptional written, verbal, and presentation communication skills, including public speaking experience.
• Proven ability to independently manage multiple projects and deliver high-quality work on deadline.

Benefits

• 15 days of Paid Time Off (PTO) per year. At 5 years of employment this goes up to 20 days of PTO.
• 9 paid holidays and a holiday break for non-essential employees in December.
• 5 days of Volunteer Time Off.
• 3 days of Summertime Leave.
• 3.5% employer 401k contribution matching.
• 4 weeks of paid Parental Leave.
• Medical, Dental, Vision.
• Short/Long Term Disability.
• Pet Insurance.
• Tuition Re-imbursement up to $5,250 per year.
• Employee discount programs.

Company Description

Vectorworks Inc. is an Equal Opportunity/Affirmative Action Employer.