[Hiring] Product Marketing Specialist @Danaher Corporation

Role Description

Bring more to life. Are you ready to accelerate your potential and make a real difference within life sciences, diagnostics and biotechnology? At Cytiva, one of Danaher’s 15+ operating companies, our work saves lives—and we’re all united by a shared commitment to innovate for tangible impact. You’ll thrive in a culture of belonging where you and your unique viewpoint matter. And by harnessing Danaher’s system of continuous improvement, you help turn ideas into impact – innovating at the speed of life.

Working at Cytiva means being at the forefront of providing new solutions to transform human health. Our incredible customers undertake life-saving activities ranging from fundamental biological research to developing innovative vaccines, new medicines, and cell and gene therapies. At Cytiva you will be able to continuously improve yourself and us – working on challenges that truly matter with people that care for each other, our customers, and their patients. Take your next step to an altogether life-changing career.

Product Marketing Specialist reports to Japan Marketing Sr. Manager and is part of APAC Marketing Team located in Cytiva Shinjuku Office.

Qualifications

• Bachelor’s or Master’s degree in a life sciences–related discipline.
• Knowledge of the biosimilar and/or generic pharmaceutical markets.
• Strong communication skills with demonstrated ability to influence cross-functional and cross-regional stakeholders.
• English proficiency to collaborate with global/APAC teams (email and web meetings).

Requirements

• 3+ years of experience in product marketing, with 5+ years of overall business experience in the life sciences industry.
• Solid experience in product marketing within the life sciences sector.
• Knowledge of bioprocess products or related life science product portfolios.
• Proven experience in executing lead generation and nurturing programs, including establishing processes from scratch.
• Experience in digital marketing and/or marketing communications.
• Hands-on experience with marketing tools and platforms (e.g., Marketo, Salesforce).

Key Responsibilities

• Campaign Execution & Performance Management
  • Execute integrated marketing campaigns and initiatives in Japan in partnership with Channel Marketing and Global/APAC teams.
  • Define clear KPIs and success metrics (e.g., impressions, leads, funnel creation and acceleration, revenue contribution) to demonstrate campaign effectiveness.
  • Continuously monitor, analyze, and optimize campaign performance to maximize ROI.
• Go-to-Market Strategy & Localization
  • Deploy localized go-to-market strategies aligned with global marketing direction and Japan commercial priorities.
  • Support new product launches and existing product portfolio growth through tailored messaging, content, and programs.
  • Ensure local market needs are clearly articulated and reflected in global planning.
• Market & Customer Insights
  • Conduct and manage local market research in collaboration with Global/APAC teams.
  • Translate market insights and customer pain points into differentiated value propositions, positioning, and key claims.
  • Consistently represent the voice of Japanese customers across marketing activities.
• Lead Management & Funnel Optimization
  • Manage inbound leads in accordance with standard funnel management processes.
  • Qualify leads using defined criteria (e.g., BANT: Budget, Authority, Need, Timing) through email and phone engagement.
  • Accurately document interactions in CRM systems and hand off qualified leads to the commercial team with clear context.
  • Provide feedback on unqualified leads and collaborate with marketing and sales teams to improve lead quality and conversion rates.
• Branding & Communications
  • Execute regional branding initiatives in alignment with global corporate brand strategy.
  • Ensure brand consistency and integrity across all Japan-specific marketing materials and communications.
• Marketing Tools & Analytics
  • Leverage marketing automation, CRM, and market intelligence tools to drive lead generation, nurturing, and performance optimization.
  • Utilize analytics platforms to track, measure, and report on campaign outcomes.
  • Collaborate closely with Channel Marketing and other stakeholders to maximize tool effectiveness.
• Compliance & Quality
  • Adhere strictly to corporate compliance and regulatory guidelines in all marketing activities.
  • Contribute to continuous improvement of marketing processes, standards, and best practices.

Benefits

• Competitive salary and performance-based bonuses.
• Comprehensive health benefits.
• Opportunities for professional development and growth.
• Flexible working hours and remote work options.