Role Description
To act as the bridge between the product, the sales team, and the market. This role is dedicated to driving organic inbound growth and ensuring successful Go-To-Market (GTM) execution by:
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Crafting compelling messaging
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Producing high-value content
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Building a strong community presence tailored specifically to the pain points of premium publishers and ad tech vendors
Key responsibilities include:
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Product Marketing (GTM):
Own positioning, messaging, and launch strategy & execution for new product features.
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Support Product team:
Create necessary marketing material for the Product team and GTM initiatives.
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Content Strategy & Production:
Plan out content calendar (Articles, social media posts, premium whitepapers, case studies, and thought leadership tailored to pub and ATV pain points). Strong storytelling capabilities.
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Content Marketing Execution:
Drive high-intent organic traffic to the website via search engines and social media sources.
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Community Management:
Be M2's & A2's voice within the programmatic ad communities via our newsletters, social media profiles, and relevant forums.
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AI literacy:
Being able to use AI to support daily tasks and being open to experimenting with new platforms.
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Platforms:
Notion, WordPress, Canva, ActiveCampaign (or similar), Salesforce, and SEO tools/platforms. (Notion or other management tool, WP, and Canva are a must)
Qualifications
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3β5 years of experience working in marketing team, with a strong focus on content creation and execution.
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Proven ability to create, manage, and deliver high-quality content across different channels.
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Background in roles such as Copywriting, Social Media, Content Marketing, or Product Marketing.
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Experience working closely with Product or in a Product Marketing function is highly preferred.
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Strong understanding of SaaS business models is an advantage.
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Experience in AdTech is a plus, but not required.
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Fluency in Portuguese and/or Spanish is highly preferred, as LATAM is a key market.
Benefits
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Competitive Salary: Our salary formula adjusts to your cost of living and experience.
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Work remotely: Live and work wherever you like!
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Flexible working hours: You have the autonomy to set your own schedule.
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Retreats: We meet in person for company get-togethers.
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Career growth and learning opportunities.