[Hiring] Product Marketing Specialist @ABB

Role Description

In this role, you’ll help run what runs the world, by taking on meaningful work that drives real impact. As Product Marketing Manager, you will utilize your skills and capabilities to design, develop and implement the product marketing, positioning, and go-to-market strategy for our low voltage contactor, overload relay and manual motor starter product lines.

You will be accountable for the ownership of the respective product portfolio for all marketing and business development activities in the U.S. You will also lead the communication and messaging of our product value propositions in alignment with ABB’s global product marketing strategy, and help coordinate other functional areas of the business as necessary to achieve the expected KPIs for the product lines in scope.

The work model for the role is: remote (#Li-Remote) with preferred locations being in either NC (Raleigh, Cary area) or GA.

• Develops and executes local go-to-market and annual marketing strategies aligned with global guidelines, including product positioning, value propositions, pricing policies, and promotional activities to drive demand and profitable growth.
• Monitors performance against key metrics (e.g., demand orders, growth margin %, net price variance, NPS, inventory turns, on-time delivery) and implements improvement actions to achieve targets.
• Identifies and leverages market opportunities by creating business plans, coordinating across divisions, and ensuring balanced growth for all product lines while promoting value-based selling and technical solutions.
• Enhances customer satisfaction and engagement through surveys, issue resolution, product support, training initiatives, and continuous improvement of NPS, while sharing best practices across the organization.

Qualifications

• Bachelor's degree is required. Engineering highly preferred and Electrical Engineering preferred as well.
• 8 years of relevant experience (Experience in Sales, Product Management, Product Marketing, Forecast/Finance experience preferred)
• Electrical products/application industry preferred
• Demonstrates customer-focused, results-oriented, and market-driven thinking with strong teamwork, systemic problem-solving, and innovative mindset.
• Skilled in portfolio management, marketing, business strategy, and go-to-market execution, with expertise in market intelligence, pricing, digital marketing, and customer experience.
• Proficient in MS Office and experienced in power distribution and electrical control systems.
• Candidates must already have a work authorization that allows them to work for ABB in the United States without sponsorship.

Benefits

• Health, Life & Disability
• Choice between two medical plan options: A PPO plan called the Copay Plan OR a High Deductible Health Plan (with a Health Savings Account) called the High Deductible Plan.
• Choice between two dental plan options: Core and Core Plus
• Vision benefit
• Company paid life insurance (2X base pay)
• Company paid AD&D (1X base pay)
• Voluntary life and AD&D – 100% employee paid up to maximums
• Short Term Disability – up to 26 weeks – Company paid
• Long Term Disability – 60% of pay – Company paid. Ability to “buy-up” to 66 2/3% of pay.
• Supplemental benefits – 100% employee paid (Accident insurance, hospital indemnity, critical illness, pet insurance)
• Parental Leave – up to 6 weeks
• Employee Assistance Program
• Health Advocate support resources for mental/behavioral health, general health navigation and virtual health, and infertility/adoption
• Employee discount program
• Retirement
• 401k Savings Plan with Company Contributions
• Employee Stock Acquisition Plan (ESAP)
• Time off: ABB provides 11 paid holidays. Salaried exempt positions are provided vacation under a permissive time away policy.