[Hiring] Product Marketing Manager @Motorola Solutions

Role Description

Motorola Solutions is looking for a dynamic Product Marketing Manager to manage our cameras and sensors portfolio in the Avigilon Unity technology suite. Avigilon Unity is our on-premise video security and access control offering that helps customers protect people, property and places.

As the product marketer, you will oversee the go-to-market strategy, positioning and messaging to drive awareness and adoption of Avigilon Unity cameras and sensors. This includes:

• Bringing new products and features to market
• Creating marketing and sales enablement collateral
• Supporting integrated campaigns
• Taking on other initiatives that push your portfolio and the VS&A business forward

Who you are:

• A creative storyteller that can craft compelling marketing content that differentiates your product in the market
• An effective communicator that spans across writing and speaking, able to translate technical product specs into concise benefits that your target audience(s) value
• An excellent project manager that can own a product launch from start to finish in a fast-paced, deadline-oriented environment
• Organized, with a high level of initiative, attention to detail and excellent follow-up skills
• A natural problem solver that can adapt to shifting priorities, moving deadlines and navigate ambiguity
• Comfortable interacting with different levels of management and building cross-functional relationships

What you will be doing:

• Together with the product management team, educate sales, partners and end-users on new products and features, including how to effectively position and sell your products
• Create engaging content for partners and end-users about the value and benefits of your products through emails, presentations, videos, web pages, social media posts and marketing collateral
• Own all product marketing launch activities for your portfolio, including project management, writing and securing approvals of content, and publishing launch materials and communications
• Support the development of integrated marketing campaigns that drive awareness, accelerate purchase decisions, improve customer loyalty and increase sales
• Conduct thorough research on competitors and the market to develop a deeper understanding of your target audiences, industries and buyer personas
• Attend and present your products at industry trade shows and events, representing the company and being the product marketing expert for your portfolio

Qualifications

• Bachelor's degree, focused in Marketing, Communications, Business or related field preferred
• 3+ years of product marketing experience, B2B preferred

Requirements

• Bachelor's Degree AND 2+ years of product marketing experience, B2B preferred
• Legal authorization to work in Canada indefinitely is required. Employer work permit sponsorship is not available for this position. (Perm Resident/Citizen Only)

Benefits

• Target Base Salary Range: $85,000 - $95,000 CAD
• Pay within this range varies and depends on job-related knowledge, skills, and experience. The actual offer will be based on the individual candidate.