[Hiring] Product Marketing Manager @Affirm

Role Description

As a Product Marketing Manager, you will play a highly strategic and hands-on leadership role, shaping how customer insights translate into end-to-end marketing strategy and execution. You will not only define go-to-market approaches, but also operationalize scalable, repeatable systems that elevate how marketing is executed across merchants, partners, and internal teams.

This role is ideal for a leader who is equally comfortable setting strategy, building systems, and diving into ambiguity — someone who can prioritize across competing demands, influence without authority, and drive forward progress with the right level of leadership visibility.

• Drive Strategy Through Deep Customer & Data Insight: Translate customer analytics into actionable marketing strategies that drive acquisition, engagement, and long-term value.
• Connect end-to-end strategy—from segmentation and positioning through execution—ensuring customer insights consistently inform decisions across all touchpoints.
• Own Complex Prioritization Across Merchants & Stakeholders: Balance customer needs, marketing strategy, and contractual commitments while managing competing priorities.
• Lead End-to-End GTM with Strategic Rigor: Own GTM strategy including positioning, segmentation, messaging, and measurement ensuring execution is grounded in clear strategic intent while remaining adaptable to evolving business needs.
• Build Scalable Systems & Raise the Bar: Develop repeatable frameworks that improve execution, efficiency, and consistency.
• Be a Thought Leader & Driver of Innovation: Introduce new approaches that improve effectiveness across teams.
• Operate with Agility and Bias for Learning: Navigate ambiguity and take on unfamiliar challenges with confidence.
• Drive Cross-Functional Alignment: Partner across Product, Sales, Partnerships, and Analytics to ensure execution.
• Manage Up and Drive Visibility Thoughtfully: Engage leadership appropriately while independently driving progress.

Qualifications

• 7–10+ years of experience in product marketing or similar roles, ideally in fintech or payments.
• Proven ability to translate customer data and insights into end-to-end marketing strategies that drive measurable business outcomes.
• Track record of influencing cross-functional teams and driving alignment across complex organizations.
• Strong prioritization skills across multiple stakeholders and demands.
• Experience building scalable systems or frameworks for marketing execution.
• Proven ability to influence cross-functional teams.
• Comfort operating in ambiguity with a proactive mindset.
• Strong executive presence and ability to manage up effectively.
• Highly analytical with strong communication and storytelling skills.

Requirements

• Pay Grade - M
• Equity Grade - 8
• Employees new to Affirm typically come in at the start of the pay range.
• Affirm focuses on providing a simple and transparent pay structure which is based on a variety of factors, including location, experience and job-related skills.
• USA base pay range (CA, WA, NY, NJ, CT) per year: $180,000 - $230,000
• USA base pay range (all other U.S. states) per year: $160,000 - $210,000
• LI-Remote

Benefits

• Health care coverage - Affirm covers all premiums for all levels of coverage for you and your dependents.
• Flexible Spending Wallets - generous stipends for spending on Technology, Food, various Lifestyle needs, and family forming expenses.
• Time off - competitive vacation and holiday schedules allowing you to take time off to rest and recharge.
• ESPP - An employee stock purchase plan enabling you to buy shares of Affirm at a discount.