[Hiring] Product Marketing Manager @Roofr

Role Description

As a Product Marketing Manager for Measurements, you’ll own the go-to-market strategy for one of Roofr’s most critical product lines. Measurements is both a standalone revenue driver and a key entry point into the Roofr platform—making it a core lever for growth and CRM adoption.

Here’s what you’ll own:

• Own positioning and messaging for Measurements across key audiences, including measurement-only users, insurance roofers, and CRM customers.
• Define and execute go-to-market strategies to drive measurement volume, adoption, and revenue growth.
• Lead launches for new Measurement features, packages, and enhancements—from planning through post-launch optimization.
• Partner with Product to influence roadmap priorities based on customer, market, and revenue insights.
• Drive pricing, packaging, and upsell strategies (e.g., Measure+, turnaround times, ESX add-ons).
• Identify and execute opportunities to convert measurement users into CRM customers.
• Enable Sales and Account Management teams with clear messaging, talk tracks, and supporting assets.
• Support PLG growth by improving onboarding, in-product education, and upgrade paths.
• Partner with Lifecycle and Growth teams to drive activation, repeat usage, and expansion.
• Optimize the measurement → proposal → CRM funnel to improve conversion and retention.
• Monitor performance and use data to continuously improve GTM strategy and outcomes.
• Develop deep expertise in measurement workflows, including insurance use cases and competitive landscape.

Qualifications

• 3–5+ years of experience in product marketing in a high-velocity SaaS environment.
• SMB, construction tech industry, or vertical SaaS experience is a plus!
• Product Marketing Core Certification is always a nice-to-have.
• Experience managing launches or leading GTM workstreams.
• Experience with common product marketing tools like Pendo, Appcues, Navattic, Hubspot, Figma.
• Strong project management and stakeholder alignment skills.
• A portfolio of work: sales assets, onboarding flows, adoption campaigns, etc.
• Bonus: experience supporting both PLG and sales-led motions.

Requirements

• Compensation Range: $100,000.00 - $120,000.00 CAD.

Benefits

• 1st week of employment is mandatory PTO.
• 1 Friday off per month (we call those our laundry days!).
• Company wide paid shutdown for the week between Christmas and New Years.
• Flexible time off.
• 80% employer-paid benefits in the U.S. and 100% employer-paid premiums for Extended Healthcare and Dental in Canada.
• RRSP/401k match.
• Generous Parental Leave policy.
• Annual company retreat with great team building activities.
• Ample learning and development opportunities to continue growing your career.
• Home office setup stipend.
• Internet and phone allowance.
• Remote first culture.
• Weekly Friday paydays!